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|  Jeevan Uthaman Launches 'The Intersection' — A Weekly Newsletter for India's Business LeadersBy: BRANDISAM LLP The Intersection is named after Jeevan's core consulting philosophy — that the most powerful competitive advantages are built by combining unique disciplines into an irreplaceable market position, rather than simply "niching down." "Brand clarity is fundamentally a leadership problem," said Jeevan Uthaman. "When founders are clear about who they are, who they serve, and what makes them irreplaceable, everything — sales, culture, hiring — aligns naturally. That is what The Intersection is about." The inaugural edition, "Why 90% of Corporate Training Programs Are a Complete Waste of Money," challenges conventional team development approaches, arguing that most training failures stem from fractured brand identity rather than lack of employee skill. Each weekly edition delivers actionable frameworks, case studies, and strategic insights from Jeevan's 12+ years of experience working with 500+ businesses, including KMRL, ESAF Bank, Keltron, and Popular Hyundai, and as a consultant for Flatirons, USA. Subscribe at: https://www.linkedin.com/ About Jeevan Uthaman Jeevan Uthaman is a Brand Strategist, Corporate Trainer, and Founder Coach based in Kochi, Kerala, and Co-Founder of BRANDISAM LLP. He holds a postgraduate qualification from CUSAT, is a KASE Accredited Trainer, and holds a certification from the University of Helsinki. About BRANDISAM LLP BRANDISAM LLP is a brand consulting firm in Kochi, Kerala, specialising in strategic brand clarity, corporate training, and leadership development for scaling businesses across India. Website: https://jeevanuthaman.com End
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