Cybersecurity Code109 Appoints Director, Former 8200 Deputy Commander Asaf (Pizzer)

June 17, 2026 - PRLog -- cybersecurity startup Code109 today announced the appointment of Asaf Cohen (Pizzer), former Deputy Commander of Israel's elite Unit 8200, to its Board of Directors.

The appointment comes as Code109 officially emerges from stealth mode following the filing of its first patent and the completion of its seed investment round. The company is introducing a radically different approach to authentication through its proprietary concept known as Password Programming™.

Code109's founders, Razi Bobrov and Tsafrir Lahav, decided to challenge the industry's fundamental assumption:

What if the problem is not how to strengthen passwords—but the password itself?

Instead of attempting to make passwords increasingly complex, Code109 has developed a new authentication paradigm designed to eliminate the traditional point of attack on which most cyberattacks rely.

A Global Challenge to Prove the Concept

To publicly demonstrate confidence in its technology, the company launched an international campaign titled:

"Come & Hack Us"

The challenge offers a $10,000 reward to the first person capable of successfully compromising the system.

The campaign is publicly available at:

https://code109-campaign.com/

Since its launch, the challenge has generated more than 38,100 authentication attack attempts, all ending with the same result:

No successful compromise.

Rather than hiding behind confidential demonstrations, Code109 chose a different path.

The company's message to the cybersecurity community is straightforward:

"If you believe our system can be hacked, come and prove it."

Rethinking Authentication

Code109's vision is built around a simple but disruptive premise:

• No passwords to steal.
• No character combinations to guess.
• No password database to compromise.
• No traditional authentication entry point for attackers to exploit.

The company's Password Programming™ approach shifts security away from password complexity and toward user-controlled authentication logic.

Leadership Perspective

Tsafrir Lahav, Co-Founder and CEO of Code109, commented:

"I believe that in the future we will look at traditional passwords the same way we look at floppy disks and fax machines today—technologies that served us well for many years but have reached the end of their lifecycle. Authentication must evolve, and we believe Password Programming™ represents the next major step forward."

A New Era of Authentication

With the addition of Asaf Cohen to its board, the continued expansion of its patent portfolio, and growing international attention around its public hacking challenge, Code109 aims to establish a new category within cybersecurity.

As cyber threats continue to evolve and AI accelerates the ability to compromise traditional credentials, Code109 believes the future of authentication must move beyond passwords altogether.

Perhaps, years from now, this moment will be remembered as the beginning of a new era:

The Era of the UnHacked Password™.