Touchstone Infotech Launches Full-Funnel Real Estate Marketing & Lead Automation Service for Agency

DELHI, India - Aug. 23, 2026 - PRLog -- Real estate agencies in India keep running into the same wall. Meta Ads fill the CRM with form submissions. The sales team dials for hours. Half the numbers don't pick up.

The platform isn't the problem. The pipeline is.

Touchstone Infotech, a New Delhi agency with 12 years of hands-on client work, has put together a real estate marketing service that covers the full chain — from ad to verified lead to automated follow-up — rather than handing over a campaign report and calling it done.

What the Service Includes

Paid Ads Management Campaigns run across three stages: awareness, consideration, and conversion. Audiences are built on geo-targeting, income signals, and lookalike profiles from existing buyer data. Creatives — video walkthroughs, buyer testimonials, offer-led statics — are matched to the project's price bracket, not copy-pasted from a template.

Lead Verification and Nurturing Automation Every form submission goes through a GHL-based verification workflow before it touches the sales team. WhatsApp, SMS, and email follow-ups fire automatically based on where the lead sits in the pipeline. The sales team gets qualified prospects, not a raw dump of names and phone numbers.

Meta CAPI Setup Pixel misses 20–40% of conversion data — iOS restrictions, ad blockers, browser limitations. Meta Conversions API bypasses all of that by sending events directly from the CRM to Meta's servers: qualified lead confirmed, appointment booked, deal registered. The algorithm starts optimising for buyers, not form-fillers. Most campaigns show a 2–3× improvement in qualified lead rate within 90 days.

The Part Most Agencies Get Wrong

CPL is easy to measure. It's also the wrong number to obsess over.

"The dashboard looks fine and the sales team is burning out — that's the gap," said Prashant Rajput, Founder of Touchstone Infotech. "CAPI closes the loop. Once Meta knows which leads became buyers, the targeting shifts. And it compounds."

Agencies that run CAPI alongside a structured three-stage campaign typically see cost per site visit drop 40–60% — without touching ad spend.

Who This Is For

Agencies, channel partner networks, and developers spending ₹1.5 lakh/month or more on paid ads, where the lead volume looks fine but the conversion to site visits and bookings doesn't match. Full campaign build, CAPI integration, and CRM automation are included from day one.

About Touchstone Infotech Founded in 2013, Touchstone Infotech LLP is based in Dwarka, New Delhi. Services include SEO, Paid Ads, AI Search Visibility, Local SEO, ORM, and GoHighLevel CRM implementation. 5-star rated across 205+ Google reviews. Listed on Clutch.

https://www.touchstoneinfotech.com/meta-ads-for-real-esta...