 ABORON, a luxury fashion brand, unveils its Jamai Sasthi Sale, starting June 6, 2026This 12-year-old heritage brand is now offering a limited-time discount across all media online and offline to honour its patrons and elevate their festive experience.
By: Aboron The premium handmade jewellery pieces are also designed to match perfectly with the traditional attire. Jamai Sasthi is a deeply rooted cultural celebration of Bengal, which is dedicated to honouring the son-in-law of the house. This festival is celebrated by preparing the delicious Bengali lunch, like bhat, dal, shukto, served with the summer fruits, like Mango and litchi, as desserts. This festival demands the finest attire. That's why, recognising its cultural significance, Aboron meticulously worked on its inventory. And now they are presenting their Jamai Sasthi special collection, which perfectly bridges the craftsmanship with the modern aesthetics. The collection features Dhakai Jamdani, Murshidabadi silk, Kanjivaram, Eri Silk, Bhagalpuri Silk, Tissue saree, Bishnupuri Silk, Ghicha Tussar, and many other authentic handloom sarees of Bengal Tant, Dhaniakhali, and others. The upcoming sale aims to make the premium handloom sarees accessible to a large number of saree enthusiasts. By integrating the diverse weaving arts within one umbrella, Aboron ensures that every customer finds their own attire, which perfectly resonates with their personality. "Jamai Sasthi is not merely a ritual; it is a profound cultural celebration where the family unites and bonds," one of the founders, Mr Sandipan Das, said. " At Aboron, we believe attire worn on any festival reflects its richness. Our curated collections are not only for adorning the mothers-in-law, but also to honour those weavers who embodied elegance and grace in our premium sarees." To enhance the Jamai-Sasthi shopping experience further, Aboron also introduced a comprehensive discount structure across all its categories. This strategic initiative is taken to express our gratitude to our heritage, culture, and last but not least, our loyal customer base, who have always been an indispensable part of the Aboron family. However, we are also welcoming new patrons to be a part of us and make their Jamai Sasthi a memorable one'' he added Commenting on the brand's customer-centric approach, Mr Sandipan Das said, " As families come together to celebrate the festival, we are also delighted to invite all our patrons to our shop and enjoy festive discounts as a small token of appreciation from us. Company Name: ABORON Website URL: https://aboron.co.in/ Phone Number:+91 82729 12673 End
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