Ajinomatrix Launches MP6 Timeline Player: A New Way to "Press Play" on FlavorThe new MP6 Studio tool visualizes taste, aroma, texture, sight, sound & intuition as a dynamic sensory timeline — opening new possibilities for food innovation, education, Shokuiku-inspired school programs & healthy ageing research.
By: Ajinomatrix SRL The MP6 Timeline Player is part of the growing MP6 Studio ecosystem, visible through the mp6.app portal. MP6 Studio includes tools to convert sensory data into MP6-compatible files, view and inspect MP6 files, validate file integrity, and now "play" sensory experience through time. MP6, short for Multi-Perception 6, is an Ajinomatrix- "Most sensory data is still treated like a static score," said François Wayenberg, Founder of Ajinomatrix. "But real food experience unfolds over time. Chocolate has an attack, a body, a tail, an aftertaste. Aroma rises and fades. Texture changes. Desire, comfort or hesitation can appear during the experience. The MP6 Timeline Player makes this visible. It is the first public expression of our idea that MP6 can become the MP3 of the senses." From Static Sensory Scores to Playable Experience Traditional sensory evaluation often captures a product through scores, panels, tables and descriptors. These remain essential, but they do not always show how the experience evolves moment by moment. The MP6 Timeline Player introduces a media-player metaphor for sensory experience. Users can play, pause, scrub and observe the evolution of sensory dimensions across phases such as:
The interface can display sensory tracks for taste, aroma, texture, sound, visual perception and intuition. It also makes it possible to isolate layers, focus on specific dimensions, and visualize dominant sensory moments during the experience. This makes the tool useful not only for professionals, but also for journalists, educators, students, chefs, innovators, food technologists and early adopters interested in the future of sensory data. Part of the MP6 Studio Toolchain The MP6 Timeline Player joins the broader MP6 Studio public toolset: mp6.app — MP6 Studio portal convert.mp6.app — convert Excel, CSV or structured sensory data into MP6-compatible files viewer.mp6.app — open and inspect MP6 files validate.mp6.app — check MP6 file validity, structure and compatibility player.mp6.app — play a sensory experience as a timeline Together, these tools form a first public toolkit for experimenting with sensory data interoperability. The system is currently offered as an early public implementation. It is designed to encourage experimentation, feedback and collaboration with food professionals, sensory scientists, developers, researchers and educators. Educational Applications: Ajinomatrix also sees strong educational potential in the MP6 Studio ecosystem. Through the emerging MP6 for Education initiative, the company is exploring digital, Shokuiku-inspired food education programs for schools and canteens. Shokuiku, the Japanese tradition of food education, emphasizes food literacy, nutrition awareness, culture, gratitude, practical learning and healthy eating habits. A pilot concept under development is the MP6 Chocolate Mousse Challenge, where students compare recipes, evaluate sensory attributes, discuss balance and improvement, and learn food science through practical data collection. "Imagine students learning not only whether a chocolate mousse is good, but why it is perceived as good, how its texture evolves, how aroma and sweetness interact, and how a recipe can be improved without simply adding more sugar or fat," said Wayenberg. "That is where MP6 becomes a tool for food literacy, not only food industry." Future Research Direction: AayuSense and Sensory Wellbeing The MP6 Timeline Player also connects with Ajinomatrix's exploratory AayuSense framework, a Life-X concept investigating how sensory intelligence may support appetite, meal engagement, digestive comfort, healthy ageing and functional wellbeing. AayuSense is not presented as a medical product or longevity claim. Instead, it explores a careful question: how can sensory data help align immediate food pleasure with longer-term wellbeing? This includes research directions such as:
Ajinomatrix emphasizes that AayuSense is currently conceptual and exploratory. A First-of-Its- Ajinomatrix does not claim that temporal sensory analysis itself is new. Scientific methods already exist to study how sensations evolve during tasting. What is new in the MP6 Timeline Player is the public-facing, media-player metaphor applied to MP6-compatible sensory data. The tool is designed to make temporal sensory experience visible, intuitive and shareable. "People understand music players. They understand timelines. They understand tracks," said Wayenberg. "We are applying that logic to food perception. This is still an early version, but it shows the direction clearly: sensory data should be playable." Call for Developers, Researchers and Educators Ajinomatrix invites open-source developers, sensory scientists, food technologists, educators, data engineers, chefs, nutrition researchers and innovation partners to explore MP6 Studio and contribute to the expansion of the MP6 ecosystem. The MP6 Studio tools are available through the public portal: https://www.mp6.app The MP6 Timeline Player is available directly at: https://player.mp6.app End
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