Iran war finally caught up with e-commerce in April, as the value of online sales tumbled 2.3%By: Parcelhero 
Courtesy Parcelhero Copyright Istock Parcelhero's Head of Consumer Research, David Jinks M.I.L.T., says: 'The Iran conflict didn't seem to make a dent on retail sales back in March, when sales volumes rose by 0.6% and the value of online sales climbed 2.4%. However, it hit home in April. The ONS says lower demand, variable weather and motorists conserving fuel all had an impact. 'E-commerce had a particularly lacklustre April. Non-store retailers (the ONS category which is predominantly online sellers) reported their sales volumes – the amount we all bought – were down by 2% against the previous month. Similarly, the amount we all spent online also fell by 2.3% against March. 'However, month-on-month comparisons are notoriously volatile. The ONS prefers to look at the three-month pattern. These figures offered better news and revealed some silver linings among April's clouds. The quantity of goods bought (volume) is estimated to have risen by 0.5% in the three months to April 2026, compared with the three months to January 2026. E-commerce performed well over this three-month period. The amount spent online rose by 2.2% when comparing the three months to April 2026 with the three months to January 2026. 'More silver linings were that online sales values rose by 6.6% year-on-year (YOY), comparing April 2026 with April 2025. Looking at that key three-month indicator, the news was even more positive, with online sales values rising by 9.3% YOY when comparing the same three-month period to 2025. Parcelhero's new report "2030: The High Street Fights Back?" has just been launched. It concludes that the High Street may not have reached a dead end by 2030 but, in this new age of retail, it will have arrived at its biggest crossroads. You can read the full new report at https://newsroom.parcelhero.com/ End
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