US-Floor Modernizes the Flooring Industry with Launch of New E-Commerce Platform

MIAMI - May 25, 2026 - PRLog -- US-Floor, a leading American manufacturer of high-performance flooring, is proud to announce the official launch of its new website, us-floor.com. The redesigned platform introduces a seamless online ordering experience, allowing homeowners, DIY enthusiasts, and contractors to purchase premium, 100% waterproof SPC flooring directly from the factory.

Founded in Italy and now headquartered in the heart of the American flooring industry in Georgia, US-Floor has built a reputation for combining European design aesthetics with rugged, US-made durability. The new website serves as a digital showroom for the company's flagship HydroStop Collection, a 100% waterproof Luxury Vinyl Plank (LVP) designed specifically for the modern, active home.

"The launch of us-floor.com marks a pivotal shift in how we serve our customers," said the spokesperson for US-Floor. "We've removed the barriers between the manufacturer and the end-user. By offering online ordering and direct shipping, we are providing professional-grade, waterproof flooring that any homeowner can install in a weekend without the need for specialized contractors or messy adhesives."

The new us-floor.com features include:

• Direct-to-Consumer Ordering: A streamlined checkout process for all SPC flooring collections.
• Enhanced Product Visualization: High-resolution galleries and technical specs for the HydroStop line, including its industry-leading 20 mil wear layer.
• DIY Resource Hub: A comprehensive library of installation guides, maintenance tips, and "how-to" videos for click-lock flooring.
• Sample Request Program: Customers can now order physical samples to test textures and colors in their own lighting before committing to a full project.

The HydroStop collection is engineered for extreme environments, including kitchens, bathrooms, and basements. Featuring a Solid Polymer Core (SPC) and pre-attached underlayment, the flooring is designed for "floating" installation over existing surfaces, making it the premier choice for the growing DIY renovation market.

For more information, to browse the collection, or to place an order, visit https://us-floor.com.

About US-Floor: Established in 2011 and relocated to the USA in 2017, US-Floor specializes in the production of high-quality SPC flooring. Based in Georgia, the company combines innovative waterproof technology with a commitment to American manufacturing, providing durable, stylish, and easy-to-install flooring solutions for residential and light commercial spaces.