Karviva Launches Nationwide in HomeGoods, Crossing 2,000 Retail Locations for the Detox BeverageBy: Karviva The HomeGoods rollout is Karviva's largest single retail expansion to date and arrives as the company surpasses one million bottles sold. The brand currently sits on shelf at Whole Foods, Sprouts Farmers Markets, Gelson's, and Stop & Shop, and the move into HomeGoods marks Karviva's first major foothold in the off-price wellness aisle. Zeng founded Karviva in 2017 after years as a biomedical researcher, with a Ph.D. in Pathology from St. Louis University, an MBA from Washington University, and a postdoctoral fellowship at Northwestern. When co-packers told her that her TCM-inspired formulations were too complex to manufacture at scale, she built her own factory in St. Louis rather than simplify the formulas. Karviva has remained founder-funded ever since. "Most of the brands on shelf at HomeGoods come from companies with hundred-million- The expansion arrives as the global functional beverage category is projected to surpass $200 billion by 2030, with consumers increasingly seeking transparent formulations, real ingredient sourcing, and brands led by people with subject-matter expertise. Karviva's portfolio includes ProFit Whole Plant Protein & Prebiotic Smoothies, Energy Juices, ACE Collagen, and the brand's flagship Detox, Immunity, and Wellness lines. All Karviva beverages are non-GMO, low-glycemic, and free from artificial additives. Visit https://karviva.com/ Zeng recently appeared on The Chris Voss Show to discuss building Karviva from a single Whole Foods sampling table to national retail distribution. High-resolution product imagery and founder photos are available upon request. End
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