D'Art Leads a Scalable Retail Fitout for Berger Paints Across India!

NOIDA, India - May 11, 2026 - PRLog -- In a strategic move to strengthen its physical presence in the Indian retail markets and future proof its growth, Berger Paints, one of the leading paint brands in India and Asia, has undertaken a significant retail transformation project. The respective brand collaborated with D'Art Private Limited, a prominent retail fitout company in India, providing turnkey facilities to redefine how paint brands can connect with Indian customers, contractors, and different retail markets.​

D'Art started by deeply analysing market behaviour, future growth prospects, and consumer insights that included their demand and purchase patterns. This helped them find that Berger needed to expand into geographies where there was extremely low visibility, but the demand factors were surprisingly very high. In addition to this, there was also a need to gradually enter rural urban fringe areas that can be urbanised in the next ten years.​

The retail fitout company redesigned the retail paint spaces in a way that encouraged interaction, exploration, and inspiration. They revamped more than 4000 retail touchpoints, out of which 1800, to be precise, were freshly rolled out under the new identity. All the teams, including strategy, design, and execution, closely collaborated with each other and further established consistency, quality execution, and adaptability/modularity across different formats and store types located within the geographical boundaries of India.​

D'Art also redesigned and installed the facade and other branding elements. This directly eliminated the hassle of hiring a separate signage installation company, as D'Art handled everything. The storefronts were now strategically executed in a way that ensured improved visibility, recall, and recognition.

This collaboration between Berger Paints (https://www.dartdesign.in/berger-paints.php) and D'Art Private Limited, which aimed at bringing the retail store expansion (https://www.dartdesign.in/retail-expansion.php) initiative to life, revolved completely around aligning strategy driven insight with thoughtful and precise execution. This is a clear demonstration that physical retail brands can actually maintain relevance and practice growth in this rapidly evolving era if they move beyond the traditional way of selling goods and actually adopt practices that attract customers, positively shape their perception, and encourage recall and revisits.