Itai Green: "Innovation or Elimination" - A New Playbook for Winning with Open Innovation and AI

TEL AVIV, Israel - May 5, 2026 - PRLog -- TEL AVIV, Israel –  – World-renowned innovation architect Itai Green announces the launch of his highly anticipated new book, "Innovation or Elimination: WINNING in a World of Constant Change". Published by Business Expert Press, New York, the book serves as a strategic manifesto for organizations determined to thrive in an era of accelerating technological shifts and global market volatility.

In an age where Generative AI and digital disruption are redefining entire industries within months, Green argues that traditional, "closed" innovation models are no longer sufficient. The book provides a practical roadmap for transforming ideas into impact by leveraging external talent, mapping global ecosystems, and fostering radical collaboration between corporations and startups.

"The pace of change today outstrips the pace at which most organizations evolve," says Itai Green. "In this hyperconnected world, adopting open innovation and AI is no longer a luxury—it is a matter of survival. This playbook is designed to help leaders move from a mindset of risk-aversion to one of strategic agility."

"Innovation or Elimination" draws on Green's two decades of experience advising multinational corporations, governments, and investors. Through real-world case studies from Google and Unilever to the heart of Israel's "Startup Nation," the book explores:

• The AI Imperative: Integrating generative AI into corporate DNA to drive growth and efficiency.
  
  
• Open Innovation Ecosystems: Building and managing networks that connect corporations with the brightest external minds.
  
  
• Overcoming Resistance: Practical tools for C-suite executives and board members to dismantle internal silos and lead cultural transformation.
  
  
• Measuring Success: Moving beyond ROI to actionable KPIs for innovation.
  
  

The book is a must-read for CEOs, board members, and policymakers who aspire to transform their organizations into future-ready enterprises. "Innovation or Elimination" is now available through major global retailers and Business Expert Press.

Itai Green is a leading global pioneer in Open Innovation and the founder of Global Innovation & Strategy. An industry architect with over 20 years of experience, Green has led hundreds of innovation workshops and strategic initiatives worldwide. He is a sought-after keynote speaker and a strategic advisor to some of the world's largest corporations, helping them bridge the gap between traditional structures and the dynamic global startup ecosystem.

The book on Amazon - https://www.amazon.com/Innovation-Elimination-Winning-Con...

Media Contact:

• Name: Itai Green
• Title: Founder & CEO, Global Innovation & Strategy
• Email: green@innovate-israel.com
• Website: https://www.globalinnovationandstrategy.com/
• Phone: green@innovate-israel.com