"Crust Fund Pizza": A Cinematic Celebration of Food and Philanthropy, Now Live on Indiegogo

CHICAGO - May 4, 2026 - PRLog -- Award-winning filmmaker Rob Christopher announces the launch of "Crust Fund Pizza: The Motion Picture," a documentary exploring Chicago's pizza culture and grassroots activism. Now live on Indiegogo, the campaign invites food lovers, documentary fans, and community supporters to help bring the project to life.

A Film About Community and Purpose

Crust Fund Pizza: The Motion Picture follows John Carruthers and his "alley-style" pizza pop-up, which has raised over $115,000 for Chicago nonprofits. The film highlights how a passion for thin-crust pizza became a powerful force for community support and social impact.

"Our goal is to capture a movement that started in a home kitchen and grew into something meaningful for the city," said director Rob Christopher. "We want audiences to see not only the craft behind the pizza, but the impact of people coming together for a cause."

Key Highlights
Food with Purpose: Every pizza sold supports social services across Chicago.
Supporting Local History: 10% of campaign proceeds will be donated to the Chicago Film Archives.
Independent Documentary Vision: Directed by Rob Christopher, director of Roy's World: Barry Gifford's Chicago.
Inside Chicago's Pizza Underground: A look into the cult-followed "pizza drops" and alley-style pizza scene.
Funding Goal

The Indiegogo campaign aims to raise $4,000 to complete post-production, including editing, color grading, and sound mixing, helping prepare the film for festival submissions and distribution.

Backer Rewards

Supporters can receive rewards including digital access to the film, onscreen credits, and the exclusive "CFP Deluxe Level," featuring a private pizza party hosted by John Carruthers.

Join the Campaign

The Crust Fund Pizza Indiegogo campaign is now live: https://www.indiegogo.com/en/projects/rob-christopher/cfp...

About the Film

Crust Fund Pizza: The Motion Picture is a documentary short by Rob Christopher profiling John Carruthers and the community spirit behind the CFP movement. The project celebrates independent filmmaking, food culture, and local storytelling.

Press Contact:
Rob Christopher
Roysworldfilm@gmail.com