How PrestaShop Abandoned Cart Email Follow-Up Helps Online Stores Recover Lost Sales

NOIDA, India - April 17, 2026 - PRLog -- Nearly 70 percent of online shoppers add products to their cart and leave without buying. For PrestaShop store owners, that number represents real revenue sitting uncollected after every single session. The good news is that a large share of those shoppers is recoverable. So what is the most reliable way to bring them back?

A well-configured PrestaShop Email Follow Up module handles that job automatically.

What Is the PrestaShop Email Follow Up Module?

The PrestaShop Email Follow Up module by Knowband tracks abandoned carts and sends automated reminder emails to shoppers who left without completing a purchase. Store admins can create discounted and non-discounted email templates, set delivery delays, and monitor recovery performance, all from the PrestaShop backend.

Why Cart Recovery Matters

Most shoppers do not abandon a cart because they have completely changed their mind. Many leave due to distractions, price hesitation, or simply not being ready at that moment. However, without a follow-up system in place, the store stays silent, and the sale never returns. Therefore, timely, automated reminders are the difference between recovered revenue and a permanently lost order.

Key Features and Benefits

The PrestaShop abandoned cart reminder addon by Knowband tracks both guest and registered customer carts. Admins set the delay period after which a cart is marked as abandoned, and the module handles everything from that point forward.

Twenty ready-made email templates, ten discounted and ten non-discounted, give admins a strong starting point. Moreover, custom templates are addable in any number, with full control over content, coupon codes, discount type, and validity period.

The PrestaShop Email Follow Up addon also includes a pop-up reminder feature. Returning shoppers see a pop-up with their abandoned cart items and an optional coupon code as soon as they log back in. Furthermore, web browser push notifications reach shoppers even when they are not in the store.

An analytics dashboard compares abandoned versus converted carts in a clear graphical view. Therefore, store owners always know how much revenue the module is actively recovering.

Conclusion

Abandoned carts do not have to mean lost sales. The PrestaShop Abandoned Cart addon gives store owners the automation, templates, and tracking needed to recover a meaningful share of those orders every month. Knowband offers a free demo so store owners can see the full module experience before making any decision.

The solution is available for both PrestaShop and OpenCart store owners:

PrestaShop Abandoned Cart Addon: https://www.knowband.com/prestashop-abandoned-cart

OpenCart Abandoned Cart Plugin: https://www.knowband.com/opencart-abandoned-cart