 Cross-disciplinary collaboration to redefine comfort in Premium EconomyAustralia-based Buzz and UK-based tangerine have formed a new creative partnership to rethink comfort in Premium Economy. Combining strengths in onboard product innovation and cabin experience design, the collaboration marks a first-of-its-kind.
By: Tangerine United by a shared ambition to improve comfort, wellbeing and usability for the next generation of travellers, the two companies have developed a suite of concepts that challenge long‑standing assumptions about how comfort is delivered in this cabin segment. Aligned Expertise Operating in different parts of the aviation design ecosystem, Buzz and tangerine bring complementary strengths to the collaboration. Tangerine is internationally recognised for its leadership in cabin experience design, while Buzz has a global reputation for onboard product innovation and manufacturing. Sam Blank, Director of Innovation and Product Strategy at Buzz, said: "The brief was initiated by Buzz to encourage new dialogue across the industry. We wanted to rethink the Premium Economy experience by collaborating with creative minds from a parallel sector. Working together felt like a natural opportunity to generate new ideas for the passenger experience." Geraint Edwards, Chief Growth Officer at tangerine, added: "tangerine is always looking for new ways to enhance the customer experience through design. We focus on turning familiar pain points into opportunities and anticipating the expectations of future Premium Economy passengers." Premium Purpose: Rest Redesigned Premium Economy remains the fastest‑growing cabin segment, yet many passengers still struggle to rest without a lie‑flat seat. The collaboration set out to redefine comfort for travellers who value adaptable, supportive and easy‑to‑use products on long‑haul flights. The work also reflects Gen Z preferences for authenticity and practicality. Four Concepts for Real Comfort The resulting collection includes four prototype products addressing in‑flight comfort challenges: Cocooning Blanket — a shaped blanket with cloud‑inspired pinsonic detailing that wraps naturally around the body Sensory Shut‑out Eye Mask — a padded eye mask with integrated, removable sound‑reducing earbuds Adjustable Flat‑Roll Neck Pillow — a low‑volume pillow that can be configured into multiple supportive forms Foldout Lumbar Cushion — a flexible cushion offering lower‑back and lateral support as posture shifts in flight Sustainable by Design Sustainability is central to the project, with both teams exploring biomaterial foams for selected products and aiming to develop designs that can be washed, reused and ultimately recycled rather than incinerated. Together, tangerine and Buzz have created a forward‑looking approach to comfort that reflects today's traveller needs while anticipating what Premium Economy could become. Ends Press imagery available tangerine x buzz_PEY Soft Product Collection_PRESS PACK (https://tangerine202.sharepoint.com/: All rights tangerine and Buzz Photography credit: Guy Lockwood End
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