Dano's Dangerous Tequila Appoints Mitchell Merl as Vice President of Sales

MIAMI - March 30, 2026 - PRLog -- Dano's Dangerous Tequila, the challenger tequila brand known for its 100% blue Weber agave with nothing added and fresh-fruit infusions, has appointed Mitchell Merl as Vice President of Sales. Merl will lead national sales strategy and help drive the brand's continued growth as it expands into new markets.

"The timing is perfect for us to add a talented and experienced industry leader like Mitchell as we build on our growing market momentum," said Richard Lindner, Chief Executive Officer of Dano's Dangerous Tequila.

With more than 25 years of beverage industry experience, Merl has played a key role across some of the most recognized names in spirits, starting his career as a sales rep with Manhattan Beer Distributors in New York before becoming Tri-State Manager at Patrón Tequila. He later grew and led sales teams at Tequila Avión, Dulce Vida Organic Tequila, and Empress 1908 Gin.

"I'm a tequila lover who was drawn to Dano's leadership, people, and the authenticity behind the brand." said Merl. "The quality coming out of Casa Reyes Barajas is differentiated and high quality. From growing their own organic agave piñas to cooking in traditional stone hornos, it's something you don't see every day. I really appreciate the opportunity to be part of building a successful brand with a strong culture."

Merl is known for his ability to grow emerging brands and build strong distribution networks. He brings a deep passion for the craft of tequila production, how it brings people together, and a proven ability to take challenger brands from regional players to national contenders.

About Dano's Dangerous Tequila
Born from a relentless pursuit of authentic flavor, Dano's Dangerous Tequila is crafted using 100% blue Weber agave at a 180-year-old, woman-owned hacienda in Tequila, Jalisco. The agave is hand-harvested, fermented with wild yeast, double-distilled in copper stills, and aged in virgin white oak before being infused with real fruit. Known for its bold, fresh flavor profiles, Dano's has built a reputation as a challenger brand in the tequila space, offering a modern take on tradition without compromising quality. The result is an award-winning tequila that stands out in both taste and process. Dano's Dangerous Tequila is available online at www.danostequila.com, with a suggested retail price ranging from $40 to $58 for a 750ml bottle, depending on the expression.

https://www.danostequila.com/