Global Buyers Invited to Explore Japanese F&B at "JAPAN'S FOOD" EXPORT FAIR SUMMER 2026

TOKYO, Japan - March 25, 2026 - PRLog -- "JAPAN'S FOOD" EXPORT FAIR SUMMER 2026 will be held from 24–26 June 2026 at Tokyo Big Sight, providing a dedicated B2B platform for global buyers seeking export‑ready Japanese food and beverage products. With over 700* exhibitors expected, the fair showcases Japan's commitment to delivering high‑quality, authentic, and internationally marketable products. (*including concurrent shows)

Organised by RX Japan GK with support from the Japanese government and JETRO (Japan External Trade Organisation), the event is designed to facilitate export‑focused business discussions between overseas buyers and Japanese suppliers. The fair consists exclusively of Japanese exhibitors, enabling efficient sourcing for importers, distributors, retailers, foodservice operators, and manufacturers.

This summer edition highlights Japan's food culture with products crafted specifically for international markets. Buyers can explore a carefully curated range of export‑ready items that spans traditional specialties and modern innovations, reflecting Japan's reputation for quality, authenticity, and craftsmanship.

The selection includes fresh seafood, Wagyu beef, artisanal soy sauce, and premium miso, alongside sake, shochu, Japanese tea, and other signature beverages. Health‑oriented foods, matcha‑based products, and plant‑based alternatives are also featured.

"JAPAN'S FOOD" EXPORT FAIR offers a highly efficient environment for buyers to connect with Japan's leading food and beverage producers and decision makers. The setup enables visitors to evaluate products firsthand, clarify technical requirements, and discuss distribution, logistics, and long-term partnerships directly with suppliers.

With JFEX and Food LogiX taking place simultaneously, attendees can also explore services connected to storage, transport, logistics, and the wider F&B supply chain.

The previous 2025 winter edition welcomed 13,765 visitors and 315 exhibitors from 50 countries/regions, with 2,800 business‑matching meetings arranged—a strong indication of productive buyer–supplier engagement.

International buyers who meet the criteria are invited to apply for the Hosted Buyer Program, created to maximize sourcing efficiency for senior‑level decision‑makers.

Qualified participants may receive complimentary hotel accommodation for 2–3 nights, depending on region, along with priority access to the business‑matching appointment system. The program also includes guided exhibitor introduction tours to streamline supplier discovery, visa support for Temporary Visit Business Affairs, and exclusive access to a dedicated Hosted Buyer Lounge for meetings and networking.

Applications may be submitted through the official website: https://www.jfex.jp/jpfood/en-gb/visit/hosted-buyers.html....

Visitor registration for "JAPAN'S FOOD" EXPORT FAIR SUMMER 2026 is now open. Industry professionals interested in sourcing Japanese F&B are encouraged to register via the official website: https://www.jfex.jp/jpfood/en-gb.html?utm_campaign=pressr....