Unbias Labs Launches AI-Powered Audit Tool That Measures Psychological Friction in Under 3 Minutes

LONDON - March 24, 2026 - PRLog -- LONDON, UK –  Unbias Labs today launched a suite of AI-powered diagnostic tools designed to measure hidden cognitive friction on websites. Delivering comprehensive audits in under three minutes, the platform requires no user data or high traffic volumes—making enterprise-grade conversion rate optimisation (CRO) accessible to businesses of all sizes.

Developed by Marcello Pasqualucci—a neuroscientist and former CRO lead at Pizza Hut (Yum! Brands), Sky, and HSBC—the platform cross-references live websites against a proprietary database of over 50 cognitive biases.

"Most businesses attribute low conversion rates to poor design or weak copy," said Pasqualucci. "In reality, 95% of conversion problems stem from measurable cognitive friction—psychological patterns that visitors can't articulate and founders can't see."

The platform offers three tiers: Pulse Audit (£49), Funnel Audit (£349), and 90-Day Funnel Tracking (£979). Each generates a comprehensive PDF report featuring an Optimisation Score (0-100) and severity-ranked fixes.

The 5-section reports include:

• Friction Scorecard: Flags psychological blockers like choice paralysis, loss aversion misapplication, and social proof misplacement.
• Architectural Audit: Identifies technical UX hurdles.
• GEO/AI Visibility Analysis: Evaluates readiness for Large Language Models (ChatGPT, Google AI Overviews). "As search shifts to conversational AI, competitors are adapting while small businesses fall behind," Pasqualucci noted.
• Experiment Roadmap: Prioritises actionable fixes using the ICE (Impact, Confidence, Ease) framework.
• Competitor Benchmarking: Compares friction points directly against market rivals.

Built during Pasqualucci's recovery from cancer in 2025, Unbias Labs was designed specifically for SMBs, digital agencies, and teams lacking behavioural psychology expertise.

"Without high traffic volumes, small businesses cannot effectively A/B test," Pasqualucci explained. "They need expert judgement. We provide 15 years of pattern recognition for less than the cost of a day's consultancy."

Unbias Labs is available now at www.getunbias.com (https://www.google.com/search?q=https://www.getunbias.com...).

About Unbias Labs Founded by experimentation veteran Marcello Pasqualucci, UK-based Unbias Labs provides AI-powered conversion audits rooted in behavioural psychology, democratising access to enterprise-level CRO expertise.