Seoul Luma Launches Global K-Beauty Destination, Shipping Authentic Korean Skincare

SEOUL, South Korea - March 20, 2026 - PRLog -- ALBUQUERQUE, N.M. — March 20, 2026 — Seoul Luma, a K-Beauty e-commerce store operated by HS Trading in South Korea, today announced the launch of its online storefront at seoul-luma.com, offering global shoppers direct access to authentic Korean skincare and beauty products shipped straight from Korea.

The store carries an extensive catalogue of more than 500 products spanning cleansers, toners, serums, essences, moisturizers, eye and lip care, sunscreens, masks, and body care. Shoppers can explore offerings from sought-after brands including COSRX, ANUA, Beauty of Joseon, LANEIGE, MEDICUBE, NUMBUZIN, Sulwhasoo, REJURAN, TORRIDEN, Abib, Dear Klairs, and more.

"Our mission is simple — to bring globally loved Korean skincare and beauty products directly from Korea to your hands: authentic, fresh, and carefully curated."

— Seoul Luma, Company Statement

A distinguishing feature of Seoul Luma is its skin-first navigation experience. Shoppers can filter products not just by category or brand, but by their skin type — including acne-prone, sensitive, dry, oily, combination, dehydrated, and mature skin — as well as by specific skin concern, such as barrier repair, brightening, pore care, wrinkle reduction, or redness relief. This makes it easier than ever for customers to find products tailored to their individual needs.

Seoul Luma offers free shipping on all orders over $69 USD and maintains a transparent set of customer policies covering shipping, returns, payments, and privacy. The company also operates a wholesale inquiry program for retailers and distributors interested in carrying K-beauty products.

The launch is accompanied by an educational blog, K-Beauty Insights, featuring expert guides on skincare routines tailored to different skin types, helping customers build effective regimens using the products available on the platform. Customers can also track orders in real time through an integrated order-tracking portal.

Seoul Luma is now available globally at https://seoul-luma.com, with customer support reachable at info@seoul-luma.com and via phone at +1 (505) 233-1110.

About Seoul Luma

Seoul Luma is an online K-Beauty retailer operated by HS Trading, based in South Korea. The company is dedicated to providing international customers with 100% authentic Korean skincare and beauty products, shipped directly from its fulfillment center in Gimpo-si, Gyeonggi-do, Korea. Seoul Luma's corporate address is 1209 Mountain Road Pl NE, Suite N, Albuquerque, NM 87110, USA. For more information, visit seoul-luma.com.