'Brits are a load of mummies' boys,' says Parcelhero

March 6, 2026 - PRLog -- New research from the home delivery experts Parcelhero reveals that Brits are planning to splash £2.52bn on sending gifts, cards and flowers to their mums on Mother's Day (15 March). That's up 5% on last year's spend.

It's sons who plan to splash the most on their mums this year, says Parcelhero's Head of Consumer Research, David Jinks M.I.L.T.:  'Sons are planning to spend 40% more on gifts, flowers, cards and meals out than daughters this year. Overall, those UK adults who are spending money on their mums will lavish an average of £131 – that's £18.30 more than last year. Men say they plan to spend an average of £152 and women an average of £109.

'Last year, GlobalData Retail's Mother's Day Intentions Report 2025 revealed that UK consumer spending for the big day was set to reach £2.4bn, reflecting a 5% increase from the previous year. Our research indicates a similar jump in spending this year, to £2.52bn.

'Special outings and experiences, such as cream teas, spa days and wine tastings, are rapidly growing in popularity as a treat for mums.

'Adults up to 29 years old (Gen Zs) are more likely to get their ideas for Mother's Day gifts from social media. Research by the marketing agency Savvy found that 40% of Mother's Day shoppers turned to social media first when looking for ideas last year. That doesn't mean that traditional Mother's Day gifts are being forgotten. Barclays says that, last year, 14.5% more flowers were bought for Mother's Day than on Valentine's Day.

'While sons say they are planning to spend a little more than women on items like these, there's a chance they may need a last-minute nudge! Research from Mintel reveals that, while 62% of women actually buy gifts in good time for Mother's Day, only 57% of men do. Men are more likely to splurge on last-minute gifts, which may explain why those who do remember spend more.

'Finally, remember that 15 March may be Mother's Day in the UK but not internationally. Many countries now follow the American tradition of marking the event in May, when the weather is warmer. This year, Mother's Day in the US is on Sunday, 10 May.

'Many people like to spend personal time with their mums on Mother's Day. If your mum doesn't live in the UK, however, there's still time to send a gift overseas in good time for 15 March and plenty of time, of course, for 10 May. For full information on sending gifts overseas, see Parcelhero's international shipping page at: https://www.parcelhero.com/en-gb/international-courier-services