 Award Alert: eyefactive Shakes Up Retail Tech with a Top RankingBy: Eeyefactive GmbH eyefactive has been honored with second place in the prestigious Best Retail Cases Award 2025 for the interactive Philips Boutique, developed together with Versuni/Philips and showcased at MediaMarkt. The project competed in the Omnichannel category and was highlighted for its innovative integration of product information, interactive consultation, and a seamless customer journey at the physical point of sale. The Best Retail Cases Awards are among the most respected benchmarks in the industry, celebrating digital excellence, user-centric innovation, and the tangible impact of technology on retail performance. With more than 1,600 end users and an expert jury assessing all submissions, the award reflects genuine market resonance and industry credibility. A New Standard in Interactive Retail Experiences The Philips Boutique is designed to support customers directly at the shelf with detailed product insights, interactive demonstrations, and an intuitive navigation structure. Built on eyefactive's real-time touchscreen technology, the application enhances customer engagement while giving retailers a scalable tool for product storytelling and customer guidance. Its recognition in the Omnichannel category underscores the growing importance of solutions that connect POS experiences with digital ecosystems—empowering brands to deliver consistent, data-driven customer interactions across channels. Award Ceremony at ISPO Munich The award was presented on December 1 during ISPO Munich and the Retail Club event, under the patronage of the LBMA Location Based Marketing Association. Jury members representing leading retail and technology publications highlighted the strong execution and the practical impact demonstrated by the Philips Boutique use case. Please find the original press release here: https://www.eyefactive.com/ Learn more about eyefactive: https://www.eyefactive.com/ End
Page Updated Last on: Feb 26, 2026
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