A New Paradigm in Luxury: Introducing "Cognitive Luxury Strategy™" by Jimena Plenazio

NEW YORK - Feb. 9, 2026 - PRLog -- Jimena Plenazio, brand strategist and writer, launches Cognitive Luxury Strategy™: Emotional Architecture for a New Luxury Paradigm, a landmark book that reframes how luxury brands, institutions, and cultural ecosystems can design for permanence, resonance, and emotional coherence.

Blending emotional neuroscience, symbolic strategy, and high-complexity brand design, the book offers a new architecture for luxury. It moves beyond aspiration and instead creates deep containment, meaning, and structural identity in a collapsing attention economy.

The author presents a comprehensive methodology for brand thinkers, strategists, designers, and cultural institutions seeking to lead in a time of saturation and fragmentation. Far from a traditional marketing manual, the book repositions luxury as a form of emotional infrastructure, and brand strategy as a discipline of permanence, not noise.

About the Author

Jimena Plenazio is a brand strategist and writer, and the founder of Cognitive Luxury Strategy™, a methodology that blends emotional neuroscience, aesthetic architecture, and symbolic analysis applied to brands, institutions, and high-complexity human experience. She lives between New York and Italy.

Now available on Amazon Kindle. Paperback edition coming soon.

For interviews, features, or speaking inquiries, contact:

plenazio.jimena@gmail.com

https://www.jimenaplenazio.com/