King Of AI Optimisation Dan Jones on How Businesses Can Push Down Negative Search Results

MANCHESTER, U.K. - Feb. 5, 2026 - PRLog -- Many businesses only notice their online reputation when a negative result appears on the first page of Google. SEO specialists say these results often rank highly not because they are accurate but because there is little else competing with them.

On Top Marketing, a UK based digital marketing agency specialising in SEO, AI search visibility and website performance, explains that search engines rely on available information rather than judging fairness. When a business has a limited digital footprint, a single complaint or outdated post can shape first impressions.

Online reputation management focuses on strengthening the pages that represent a business. Well maintained social media profiles and review platforms often rank strongly for branded searches because they are trusted, active, and regularly visited.

"People searching a company name are usually checking trust," said Dan Jones of On Top Marketing. "What appears on that first page often decides whether they continue or move on."

Active profiles on platforms such as Google Business Profile, Facebook, LinkedIn, and review sites provide search engines with clearer and more current signals. As these pages gain activity and visibility, older negative content is naturally pushed further down the results.

This approach does not remove criticism but reduces its impact by surrounding it with stronger and more relevant information. It also supports AI search visibility by giving AI systems a more balanced set of sources to reference.

On Top Marketing works with businesses to improve branded search results by building consistent, trustworthy signals across platforms search engines already prioritise.

About On Top Marketing

Based in Manchester, On Top Marketing is a digital marketing agency specialising in SEO, AI search visibility and website performance. The agency supports businesses by improving how search engines and AI systems discover, interpret and present their websites, profiles and online information.

For more information visit https://ontopmarketing.agency/