Touchstone Infotech Introduces Account-Based Marketing Services for B2B Lead Generation

DELHI, India - Jan. 26, 2026 - PRLog -- Touchstone Infotech, a digital marketing and marketing automation company, has announced the launch of its Account-Based Marketing (ABM) services to help B2B organizations improve lead quality, engage high-value accounts, and accelerate revenue growth.

The newly introduced ABM services are designed for B2B companies that want to move beyond traditional lead generation and focus on targeted outreach to decision-makers within selected accounts. Touchstone Infotech's ABM approach aligns sales and marketing teams to deliver personalized campaigns across multiple digital channels.

"Account-Based Marketing enables B2B businesses to focus on accounts that have real buying intent," said Prashant Rajput, Founder, Touchstone Infotech. "With this service, our goal is to help companies generate meaningful conversations with the right prospects and build a stronger sales pipeline."

Key Features of Touchstone Infotech's ABM Services

• Target account identification and segmentation
• Decision-maker and buyer persona mapping
• Personalized content and campaign strategy
• Multi-channel execution across LinkedIn, email, and paid media
• Performance tracking and reporting for sales and marketing alignment

The ABM services are suited for SaaS companies, IT services providers, enterprise solution vendors, and B2B startups seeking better conversion rates and improved return on marketing investment.

Touchstone Infotech's Account-Based Marketing offering combines data-driven targeting, marketing automation, and strategic campaign execution to help businesses reach high-value accounts more effectively.

More details about the service are available at:
https://www.touchstoneinfotech.com/services/account-based-marketing/