Elite Athlete Marketing Finalizing Contract Negotiations With Class of 2029 QB Hunter Boren

OKLAHOMA CITY - Jan. 23, 2026 - PRLog -- Elite Athlete Marketing is finalizing contract negotiations with Hunter Boren, a Class of 2029 quarterback at Casady High School and the nephew of Tennessee head coach Josh Heupel. Boren visited EAM's production facility Thursday to complete terms for professional representation and brand development.

"We're excited about the opportunity to work with Hunter as he begins building his brand," said Elite Athlete Marketing representatives. "He comes from an incredible football family, and we're looking forward to helping him establish his own identity as he develops as a quarterback prospect."

Boren is the nephew of Josh Heupel, who won a national championship at Oklahoma in 2000 and now serves as head coach at Tennessee. The Class of 2029 prospect will be a sophomore at Casady High School this fall.

EAM specializes in early investment for talented prospects, providing professional branding infrastructure including cinematic content production, publishing and exposure opportunities, and strategic social media management. The company's model focuses on building athletes' brands to maximize NIL and recruiting opportunities.

Final contract terms are expected to be completed early next week.

About Hunter Boren

Hunter Boren is a Class of 2029 quarterback at Casady High School in Oklahoma. He is the nephew of Tennessee head coach Josh Heupel, who won a national championship at Oklahoma in 2000 and later served as a Sooners assistant coach before becoming one of the SEC's top head coaches.

About Elite Athlete Marketing

Elite Athlete Marketing provides professional branding infrastructure and representation for high school and college athletes. Founded by former college athletes and coaches, EAM specializes in building brands for emerging talent before the recruiting process intensifies.

About Hunter Boren

Hunter Boren is a Class of 2029 quarterback at Casady High School in Oklahoma. He is the nephew of Tennessee head coach Josh Heupel, who won a national championship at Oklahoma in 2000 and later served as a Sooners assistant coach before becoming one of the SEC's top head coaches.