Fashion Meets Philanthropy at Ralph Lauren Palm Desert

PALM DESERT, Calif. - Jan. 20, 2026 - PRLog -- Ralph Lauren at The Shops on El Paseo is bringing style and compassion together in its first-ever animal charity partnership, teaming up with German Shepherd Rescue of Orange County (GSROC). A percentage of store sales from Thursday, February 5 through Saturday, February 7 will benefit the organization's lifesaving work – highlighted by an exclusive shopping event Thursday evening (https://www.gsroc.org/event/vip-shopping-event/).

The Thursday night event invites the community to shop for a cause while supporting second chances for injured, abandoned and neglected dogs throughout Southern California and the Coachella Valley. Guests will enjoy hors d'oeuvres from Porta Via, champagne and exciting giveaways.

"We're grateful for the support from the Palm Desert team and the opportunity to showcase the important work our organization does," states Maria Dales, Founder of GSROC. "Partnering with the store and sharing our mission with the community is incredibly meaningful."

A sketch artist will create frameable pet portraits from guest-provided photos throughout the evening, while Kira, GSROC's beloved K-9 Ambassador, will greet attendees in person. For those considering adoption, counselors will be available to discuss potential matches with dogs currently available, showcased on digital displays at the event.

"This collaboration is about coming together as a community and making a difference," states Lisa Kaufman, General Manager of Ralph Lauren El Paseo. "It's an opportunity for guests to enjoy a beautiful evening while supporting rescue dogs who might otherwise miss the care and second chance they deserve."

WHAT:  VIP shopping event featuring champagne, hors d'oeuvres, pet portraits and giveaways

WHEN:  Thursday, February 5, 2025, 5PM-8PM

WHERE:  Ralph Lauren, 73-080 El Paseo, Palm Desert, CA 92260

About German Shepherd Rescue of Orange County

GSROC is a 501c3 nonprofit organization that has been rescuing, rehabilitating, and rehoming German Shepherd dogs since 1999. The organization has earned the Best of The Southland (Charity Division) honors from the LA Times in 2022 and 2023 and earned highest rated Platinum Status by Candid™ and Four Stars by Charity Navigator™ for transparency in accounting. www.gsroc.org.