Tom Jackobs: Gratitude Isn't a Holiday Campaign, It's an Ethical Sales Strategy

LOS ANGELES - Jan. 22, 2026 - PRLog -- Gratitude posts surge in December and vanish in January. Sales strategist Tom Jackobs says drop-off costs health and wellness practices trust, renewals, and referrals. When gratitude is consistent and specific it lowers resistance and keeps follow-up ethical.

"Gratitude builds safety. People re-engage because they feel respected, not pressured," said Jackobs, creator of Selling With H.E.A.R.T.™.

He recommends a simple January follow-up: thank the client for their effort, restate their goal in their words, offer one doable next step, and give an easy choice, such as appointment times. Close with permission so the client controls the pace, especially if they're busy, unsure, or need to talk with a spouse.

Learn more at https://tomjackobs.com/

About Tom Jackobs: International speaker and Los Angeles-based sales strategist helping private-pay health and wellness professionals sell with empathy and confidence through Selling With H.E.A.R.T.™ and Keep with HEART.

Media Contact: tom@tomjackobs.com | 713-240-1529

Checkout Tom's new article that talks about Ethical Sales Techniques for Health Coaches https://tomjackobs.com/ethical-sales-techniques-for-healt...