Susan Avery launches premium 'flat-back' floral designs for Sydney

SYDNEY - Jan. 19, 2026 - PRLog -- Space-smart arrangements meet rare European scent profiles

Susan Avery has unveiled a new premium floral range designed specifically for modern Sydney interiors, introducing its carefully crafted 'Flat-Back' floral collection. The launch reflects a growing shift among Sydney florists toward designs that respond to real living spaces, where style, scent, and practicality need to work together seamlessly.

Designed for real Sydney homes

Many Sydney homes feature narrow shelves, hallway consoles, and compact dining areas where traditional round arrangements can feel impractical. Susan Avery's Flat-Back designs are shaped to sit flush against walls while still delivering a full, front-facing visual presence.

The result is a floral arrangement that feels generous without occupying unnecessary space, making it ideal for apartments, terraces, and contemporary homes where every surface matters.

"Our clients want flowers that fit naturally into their homes, not designs that force them to rearrange their space," said Susan Avery. "Flat-Back florals allow us to create impact where space is limited, without compromising beauty or balance."

French-grown florals, brought to Sydney

Alongside the new form, the collection also marks a forward step in sourcing. Susan Avery has established exclusive partnerships with select French growers, enabling access to rare, high-scent flower varieties not commonly available in Australia.

These blooms are chosen not only for appearance, but for fragrance depth and longevity, adding a sensory layer that elevates everyday floral experiences. The approach reflects a broader move among premium Sydney florists toward provenance-led design, where origin and quality are as important as presentation.

A human-centred design philosophy

The Flat-Back range has been developed with how people actually live in mind. Each arrangement is structured to frame a room rather than dominate it, creating warmth and presence without visual clutter.

By combining thoughtful form with rare florals, Susan Avery continues to refine a design philosophy that prioritises emotional connection and everyday usability.

Final thoughts

With the launch of its flat-back floral collection, Susan Avery is reshaping expectations of what Sydney florists can offer. By blending space-conscious design with exclusive European sourcing, the brand delivers florals that are refined, practical, and deeply considered, perfectly suited to the way Sydney lives today.

https://susanavery.com.au/flowers