eStore Factory Attends Amazon Global Selling Summit in Hangzhou

SHERMAN OAKS, Calif. - Jan. 17, 2026 - PRLog -- eStore Factory, a full-service Amazon consulting agency (www.estorefactory.com), recently attended the Amazon Global Selling Annual Summit in Hangzhou, China. The event brought together Amazon leadership, logistics partners, and solution providers with a shared focus on enabling sellers to scale globally through cross-border e-commerce.

The summit offered a clear view into Amazon's long-term strategy for global trade, highlighting deeper supply chain integration, AI-driven operations, and sustainable growth for international sellers. China was positioned not merely as a manufacturing base, but as a central supply engine supporting global demand.

A major announcement was Amazon Global Selling's Next-Generation Cross-Border Chain, an end-to-end system designed to simplify global expansion for exporters. This framework supports sellers through product launches, optimization, and multi-market scaling while reducing friction related to listings, logistics, and inventory flow. Amazon unveiled more than 40 innovations under this initiative, most aimed at improving operational efficiency and long-term seller success across markets.

For eStore Factory, the summit reinforced the importance of aligning closely with Amazon's evolving global direction. One of the most discussed developments was Amazon's upcoming Global Warehousing and Distribution hub, with the first facility scheduled to open in Shenzhen in March 2026. This hub will integrate storage, customs clearance, and global inventory distribution into a single system, enabling faster and more efficient movement of goods from origin to overseas customers.

The eStore Factory leadership team noted that China's cross-border trade ecosystem is playing a decisive role in shaping the future of global D2C commerce. Hangzhou stands out as a supply-side powerhouse, built around manufacturers, vendors, and logistics networks rather than end consumers. This concentration of operational expertise makes it one of the most advanced cross-border trade environments worldwide.

Key insights for sellers looking ahead to 2026 include:

• One-Click Global Scaling: A new cross-border selling plan allowing sellers to list once and sync products across multiple Amazon marketplaces.
• Logistics Expansion: Amazon Global Logistics will add Vietnam (Haiphong and Ho Chi Minh City) as new origin points for shipments to the U.S., Canada, and Australia, increasing sourcing flexibility and cost efficiency.
• AI-Driven Growth: AI now underpins demand forecasting, inventory placement, and advertising optimization across Amazon's ecosystem.

By attending the summit, eStore Factory gained direct exposure to Amazon's global roadmap, strengthening its ability to guide brands through cross-border growth with clarity, confidence, and long-term focus.

Check more about eStore Factory: https://www.estorefactory.cn/