D'Art Implements Strategic Store Design for Berger Paints

DELHI, India - Jan. 2, 2026 - PRLog -- Berger Paints is the second largest paint brand in India and the fourth largest one in Asia that has been established for 102 years. It decided to undertake a significant retail transformation in order to strengthen its physical presence within the retail markets of India, and future proof its growth. To accomplish its goal, Berger Paints decided to join forces with a prominent retail branding and marketing agency, D'Art Private Limited.

The paint brand wanted to move beyond the traditional way of selling paint and establish an immersive format that is driven by experience. Instead of just focusing on expanding the number of stores, the respective initiative actually revolved around rethinking store design (https://www.dartdesign.in/store-layout-and-space-design.php), customer engagement, and digital integration at physical retail touchpoints.

D'Art revamped more than 4000 retail touchpoints, out of which 1800 stores were freshly designed and rolled out under a brand new identity. Irrespective of the location and format, every retail touchpoint maintained consistency, execution quality, and adequate adaptability. Also, all the stores were developed in a manner that they perfectly catered to the needs and expectations of diverse audiences, including contractors, retailers, first time home owners, etc.

The retail branding agency incorporated unique mesh colored lava inspired forms into the facade in order to reflect dynamic color fusion. They also added Victorian inspired dangling signage at the store front.

Having experience as a brand activation company, D'Art introduced many immersive touchpoints within the store that improved customer engagement and overall experience. One such example is the introduction of the experience lounge. It was specifically designed for individual home owners so that they could visualize colors in a real life setting and further make informed decisions.

The company also included live demo zones and real time comparison elements within the store design. These areas allowed visitors to experience real time comparisons, due to which they gained actual confidence and actually did not have to rely on verbal assurance.

Berger Paints' (https://www.dartdesign.in/berger-paints.php) retail design and execution project by D'Art revolved around aligning insight driven strategy with precise implementation. The project clearly highlights the fact that brands can maintain relevance and achieve growth only if they decide to go beyond the traditional.