Casino M8trix Taps NINICO as Agency Partner

SAN JOSE, Calif. - Dec. 23, 2025 - PRLog -- Casino M8trix, a leading Silicon Valley entertainment destination and one of California's premier cardrooms, has selected NINICO as its agency partner. The award-winning, San Jose–headquartered agency will lead strategic communications and brand positioning as Casino M8trix continues to evolve within the experience economy.

Located in San Jose, the largest city in California that hosts cardrooms, Casino M8trix plays a significant role in the region's entertainment ecosystem and local economy. Casino M8trix is recognized for blending gaming, dining, and nightlife into a destination-driven experience, while serving as a major employer and economic driver in the South Bay. As the brand continues to expand its reach, NINICO will help sharpen its narrative, elevate visibility, and strengthen engagement across local and regional markets.

"Casino M8trix is a powerful example of how entertainment fuels the experience economy and drives real economic impact," said Sarah Farrant, vice president of NINICO. "As the premier property in the largest city in California with cardrooms, it occupies a unique position in the market. We're excited to help tell that story with clarity and purpose."

As agency partner, NINICO will support Casino M8trix with media relations, strategic messaging, and brand storytelling, leveraging the agency's experience across entertainment, hospitality, and destination brands.

"We wanted a partner who understands both the business of entertainment and the responsibility that comes with being a major economic driver in San Jose," said Robert Lindo, vice president of Casino M8trix. "NINICO brings the strategic insight and creative approach to help us connect more meaningfully with our community and guests."

About Casino M8trix

Casino M8trix is a premier cardroom and entertainment destination located in San Jose, California. Offering a dynamic mix of gaming, dining, and nightlife, Casino M8trix is a cornerstone of Silicon Valley's experience economy and a key contributor to the local economy. 21+ Please gamble responsibly 1-800-GAMBLER www.casinom8trix.com

About NINICO

Founded in 2011, NINICO is an award-winning communications and creative agency. With offices in San Jose and Los Angeles, the firm has built a reputation for bold storytelling and delivering impactful campaigns that influence opinion, inspire action, and ignite change. From Fortune 500 brands to regional market leaders, NINICO partners with clients across industries to shape narratives, elevate visibility, and drive measurable success. www.ninico.com