On Top Marketing Releases Free Website Launch Checklist to Prevent Google Traffic Loss

MANCHESTER, U.K. - Dec. 19, 2025 - PRLog -- On Top Marketing has released a comprehensive website launch checklist designed to help businesses protect their search traffic when moving to a new website. The free resource addresses the common technical mistakes that cause established websites to lose years of SEO work within days of launching a redesigned site.

Website launches frequently result in significant traffic losses not because the new design is poor, but because critical SEO considerations are overlooked during the transition. The checklist provides business owners with a systematic approach to preserving their search rankings when working with web designers who may not have SEO expertise.

"Web design and SEO are completely different professions", said Dan M. Jones, managing director at On Top Marketing. "A designer can be excellent at creating beautiful, functional websites while knowing nothing about SEO. That's not a failure on their part. It's just not their job. Business owners need to understand this distinction before they go live."

Dan M. Jones is known as the AI optimisation king for his work helping businesses maintain visibility in both traditional search engines and AI assistants like ChatGPT. His experience shows that the same technical errors that damage Google rankings also harm a business's ability to be recommended by AI search systems.

The checklist covers essential pre launch checks including verifying that high traffic pages remain active at the same URLs, ensuring page structure and metadata transfer correctly, maintaining consistent use of the www prefix, and setting up proper 301 redirects when URLs must change. Post launch checks include auditing for broken internal links, monitoring 404 errors, confirming no index tags have been removed, and verifying canonical tags are self-referencing.

"The gap between a successful launch and a disaster often comes down to a handful of easily missed details", said Jones. "A forgotten no index tag or incorrectly configured canonical tags can make your entire site disappear from search results overnight. These checks take a few hours but save months of recovery work."

On Top Marketing emphasises that maintaining search visibility during website transitions protects both traditional SEO performance and emerging AI search visibility. When sites drop from search results due to technical errors, AI assistants lose access to the same signals they use to make recommendations.

The free Website Launch SEO Checklist is available for download at https://ontopmarketing.agency/

About On Top Marketing

On Top Marketing is a digital marketing agency based in Manchester, United Kingdom. Founded by Dan M. Jones, the agency specialises in search engine optimisation and AI search visibility.

On Top Marketing helps businesses improve their presence across Google and Bing and leading AI assistants by focusing on technical clarity and structured information and content that supports AI verification.

For more information visit https://ontopmarketing.agency/