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| The Gift of Saying No: Why You Shouldn't Offer Holiday Discounts This YearBy: Tom Jackobs Jackobs, an international sales strategist and coach, encourages practitioners to resist the pressure of holiday discounting and focus instead on relationship- "When you start discounting, you train clients to wait for a deal," says Jackobs. "But when you sell with heart and clarity, people respect your worth—especially this time of year." His Selling With H.E.A.R.T. method helps practitioners position their services ethically and powerfully, without relying on seasonal gimmicks. Jackobs adds, "The best holiday strategy? Connection over coupons." When people feel seen, understood, and genuinely supported, loyalty follows long after the holidays end. About Tom Jackobs: Tom is a Los Angeles-based international speaker and sales expert who helps purpose-driven professionals sell their services with integrity. Learn more at https://tomjackobs.com/ Media Contact: Tom Jackobs tom@tomjackobs.com 713-240-1529 End
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