Smart is sexy, measurable, and public: 72% say brains beat beauty

CLAYMONT, Del. - Dec. 12, 2025 - PRLog -- A new CerebrumIQ survey of 3,481 respondents across the US, UK, and Europe shows a generational shift in attraction: 72% now find intelligence more appealing than physical appearance, rising sharply among adults aged 18-36, who are 1.6 times more likely than older groups to prioritise cognitive ability.

Younger adults increasingly use intellectual traits as social and romantic filters, with 66% avoiding relationships with partners lacking curiosity or critical thinking, and 54% ending or bypassing relationships over perceived intellectual mismatches.

Participants favor activities highlighting mental skills, such as puzzles, strategy games, and collaborative problem-solving, over aesthetic-driven engagements. Intelligence is now a visible marker of identity, status, and social cachet, amplified by digital platforms and viral brainteasers.

CerebrumIQ, a cognitive performance platform offering IQ assessments, neural training, and over 300 structured lessons, enables users to strengthen mental agility, emotional intelligence, and problem-solving skills, reflecting the rising cultural premium on being smart in today's information-driven world.

The full press release is available here: https://cooperative-agency.prowly.com/420038-smart-is-sex...