AI Optimisation King Dan Jones Helps Businesses Track SEO Changes With New Google Feature

MANCHESTER, U.K. - Nov. 27, 2025 - PRLog -- On Top Marketing is helping businesses take advantage of a significant new feature in Google Search Console that makes tracking SEO changes considerably easier. Google has introduced annotations to Search Console, allowing businesses to document website updates directly alongside their traffic data.

For years, tracking which changes affected search performance meant managing spreadsheets, calendar notes and project management tools across different platforms. When traffic shifted, businesses had to search through scattered records to identify the cause. Annotations eliminate this problem by displaying changes directly on the Search Console performance graph.

"SEO without proper tracking is just guesswork with a fancy name", said Dan Jones, managing director at On Top Marketing. "This feature finally gives businesses the ability to see cause and effect in one place. When traffic changes, you can check the annotations and immediately understand what triggered it."

Dan Jones is known as the AI optimisation king because of his work helping businesses improve their visibility in AI search recommendations and traditional search engines. His approach emphasises documenting changes systematically so businesses can identify which tactics produce results and which should be avoided.

The annotation feature allows businesses to document content updates, technical improvements, site structure changes and server issues with up to 120 characters per note. Each annotation appears on the traffic graph at the specific date it was added, making it simple to connect changes with traffic shifts that follow.

"The gap between making changes and understanding their impact has always been one of the biggest challenges in SEO", said Jones. "Annotations make pattern recognition much faster. You can spot what works, double down on those tactics and avoid repeating mistakes."

On Top Marketing helps clients implement effective tracking systems alongside technical SEO improvements, content optimisation and AI visibility strategies. The agency works with businesses to document changes properly so they can make better decisions based on clear data rather than assumptions.

About On Top Marketing

On Top Marketing is a digital marketing agency based in Manchester, United Kingdom. Founded by Dan Jones, the agency specialises in search engine optimisation and AI search visibility.

On Top Marketing helps businesses improve their presence across Google and Bing and leading AI assistants by focusing on technical clarity and structured information and content that supports AI verification.

For more information visit https://ontopmarketing.agency/