Scrummy Sweets is now SWITCH: Zero-BS Company Rebrands to Fuel Sugar-free and Guilt-free Indulgence

CLEARWATER, Fla. - Nov. 25, 2025 - PRLog -- With food behemoths like Walmart pulling synthetic dyes from their products and the Food and Drug Administration's (FDA) recent restriction to Red 3 food coloring, it's clear that consumer pressure and health concerns are reshaping the industry. ^(1-2) Yet, this is also leaving many confused and wondering what treats are actually healthy.

"I was in that same position when I was struggling with obesity and started my personal health journey," explains Siouxie Boshoff, Founder and CEO of SWITCH. "And that's why I created my sugar-free company and why we are rebranding it: to help others make the switch."

Cutting on "BS Ingredients"
Boshoff started her business in 2020 with the launch of her iconic Scrummy Gummy Bears, after going keto and realizing that many self-proclaimed non-sugar candies still spiked her blood sugar. "I learned that many of these brands have ingredients like Isomalto-oligosaccharide (IMO) and maltodextrin, which can still spike blood sugar".

With that experience, she made it her mission to create an indulgence brand with truly "Zero-BS (Bad Stuff)" like added sugar, artificial sweeteners, harmful dyes, artificial flavors, seed oils and GMOs.

Guilt-free Indulgence for Everyone
At its core, SWITCH isn't just about what's missing — it's about what's possible.

"This is indulgence redefined — made for kids who deserve better, parents who read every label, and anyone who still believes joy should be part of a healthy life" — Siouxie Boshoff, Founder and CEO of SWITCH.

Whether you're keto, diabetic, cutting carbs, or just tired of being misled by "healthy" labels, SWITCH offers a way to enjoy nostalgia without the crash, guilt, or compromise.

About SWITCH
SWITCH is redefining indulgence. Since 2020, founder Siouxie Boshoff has proven zero-sugar, delicious, healthy treats can coexist. Made in the U.S. without sugar, GMOs, seed oils, or artificial ingredients, SWITCH delivers guilt-free comfort foods without compromise. Learn more at https://switchsweets.com/

References:
1. "Walmart U.S. Moves to Eliminate Synthetic Dyes across All Private Brand Food Products." Walmart.com, 2025, corporate.walmart.com/news/2025/10/01/walmart-u-s-moves-to-eliminate-synthetic-dyes-across-all-private-brand-food-products.
2. "The FDA Banned Red 3 Food Coloring. A Scientist Explains the Dye's History and Health Risks." PBS News, 25 Jan. 2025, pbs.org/newshour/health/the-fda-banned-red-3-food-coloring-a-scientist-explains-the-dyes-history-and-health-risks.