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| Fast-Fashion's Real Environmental CostThe sustainability media outlet delves into what cheap, ultra-fast clothing cycles are doing to water, waste, and climate.
By: Earthava The global apparel industry now produces over 100 billion garments each year, driven by relentless consumer demand and ultra-fast production cycles. But producing that volume comes at a steep environmental price. A single cotton T-shirt can require more than 2,700 liters of water, while polyester — the world's most common textile — is derived from fossil fuels and sheds microplastics into waterways with every wash. These fibers, now found in oceans, drinking water, and even human bloodstreams, represent a growing environmental crisis. Beyond pollution, the industry's linear "take-make-dispose" The article calls for a conscious shift toward slow fashion, emphasizing durability, recycling, and ethical production. Solutions like circular design, secondhand markets, and renewable materials are already paving the way for a more sustainable future. Consumers, too, play a critical role: choosing quality over quantity, supporting transparent brands, and extending the life of clothing through care and reuse. Source article: https://www.earthava.com/ End
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