Avoiding Dealership Chaos, Buyers Book New Cars Online for Diwali – CARS24 Reports

GURGAON, India - Oct. 24, 2025 - PRLog -- This Diwali, India's car buyers are shifting gears — from walking into showrooms to clicking online. In the middle of the festive season, a digital booking boom is changing the way Indians take their dream cars home.

Top auto makers have witnessed an all-time high of online activity in the last few weeks. Maruti Suzuki was the driving force with over 4.5 lakh bookings and over 3.25 lakh deliveries during the festival season. Tata Motors recorded a record 1 lakh units sold, registering 33 percent year-on-year growth. Hyundai also saw almost 3,500 bookings on a daily basis and 20 percent more deliveries compared to last Diwali — one of the best festive performances in history.

The move to online isn't about being convenient; it's about being in control. Buyers now like to browse cars online — selecting variants, taking loans, and scheduling test drives without entering a showroom. Carmakers have made it easy by incorporating smooth finance tie-ups, instant trade-in valuation, and even doorstep delivery.

This shift towards digital channels, according to sector specialists, is a sign of how the contemporary consumer weaves together tradition with technology. Consumers crave auspicious deliveries and festival season discounts, but they crave, too, the transparency, immediacy, and ease of online buys.

With car deliveries spiking at Maruti Suzuki, Tata Motors, Hyundai, and Mahindra showrooms during Diwali, India's digital automobile revolution has taken firm grip of the steering wheel. From a once-convenience-driven choice, it's become the new normal — and it's transforming car retailing in the world's most rapidly growing automobile market

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