Stiebel Eltron Unveils Comfort Gallery at Bath Affair, Bringing Experiential Retail to Delhi

DELHI, India - Oct. 17, 2025 - PRLog -- German renewable energy brand Stiebel Eltron has taken another stride in redefining comfort and sustainability in India with the launch of its Comfort Gallery at Bath Affair, New Delhi. The new experiential space reflects Stiebel Eltron's global vision of merging innovation with customer engagement, allowing visitors to explore the brand's advanced range of heat pumps, tankless water heaters, ventilation systems, water purifiers, and space heating solutions in a touch-and-feel environment.

At the launch, Husain Quettawalla, Managing Director, Stiebel Eltron India, emphasized the role of awareness and education in shaping India's comfort solutions market. "Comfort in built-up spaces is a need, not a luxury. Our Comfort Galleries offer customers a hands-on experience that builds trust and understanding of our technologies," he stated.

Bath Affair, a leading name in luxury bathroom retail, serves as the brand's Delhi partner for the Comfort Gallery format. Commenting on the collaboration, Sanjay Arora, Director at Bath Affair, said, "This initiative helps customers truly experience Stiebel Eltron's high-quality, energy-efficient products that enhance quality of life."

Utpal Mishra, Director, Sales & Marketing, highlighted that the company plans to open around 55 Comfort Galleries across India through premium channel partners. Each will function as a consultation-led space focused on "solution selling," ensuring personalized comfort solutions for every customer.

With this launch, Stiebel Eltron reinforces its commitment to sustainability, innovation, and customer-centricity—marking a new chapter in its journey to make modern living in India both comfortable and energy-efficient.

Read more: https://buildingandinteriors.com/stiebel-eltron-comfort-g...