Taiwan Pavilion Achieves Resounding Success at IMEX America 2025

TAIPEI, Taiwan - Oct. 11, 2025 - PRLog -- The Taiwan Pavilion concluded a highly successful showcase at IMEX America 2025, led by the Taiwan Tourism Administration (TTA), Taipei City Government's Taipei MICE One-stop Service, SHANGRI-LA FAR EASTERN TAIPEI, Taiwanlook DMC, and major airlines including STARLUX, China Airlines, and EVA Air. The pavilion effectively demonstrated Taiwan's MICE strength, attracting significant attention from buyers across the Americas, Europe, and Asia-Pacific.

Driving Real Business Outcomes
Taiwan Pavilion organized five themed Group Appointments targeting travel agencies from the U.S., Mexico, Europe, and Latin America, as well as global hotel groups such as MGM and IHG. These sessions led to multiple potential collaborations and concrete negotiations on incentive travel programs, building a strong pipeline for future cooperation. The Taipei City Department of Information and Tourism also hosted a "Happy Hour" networking event, enhancing rapport between international buyers and Taiwan's industry partners.

Policy Support and Air Connectivity Highlight Competitiveness
Buyers responded enthusiastically to Taiwan's incentive travel subsidy programs, including group travel grants, Taiwan High Speed Rail discounts, and the "Bleisure" subsidy promoting extended stays. New and upcoming routes—EVA Air's Taipei–Dallas, STARLUX's partnership with Alaska Airlines, and China Airlines' Taipei–Phoenix—further underscored Taiwan's strong air accessibility and appeal to North American markets.

Unified Branding and Industry Strength Praised
The pavilion's "TAIWAN – Waves of Wonder" design received wide acclaim for its creative blend of ocean, river, and island imagery. The comprehensive industry chain—from airlines and hotels to DMCs—showcased Taiwan's integrated MICE service capacity. Buyers praised Taiwan's direct flights, high-quality hospitality, and the seamless combination of business, travel, and cultural experiences.

Building Momentum for Global Expansion
The TTA reported that results from IMEX America 2025 exceeded expectations, boosting global confidence in Taiwan as a premier MICE destination. This achievement strengthens Taiwan's foundation for post-pandemic market recovery and positions it to host large-scale international events with world-class service standards.

Future Outlook
Moving forward, TTA will intensify global marketing efforts and policy support, inviting international buyers for site inspections in Taiwan. Closer cooperation with airlines, hotel groups, and marketing firms will further expand Taiwan's influence in the global MICE and business tourism sectors.

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