Green Perspectives: Ceresana Examines the European Market for Bio-Based Paints

KONSTANZ, Germany - Oct. 8, 2025 - PRLog -- Back to the roots? Natural dyes have long been displaced in the construction industry by acrylic, vinyl, and other plastic paints. However, renewable raw materials are now being rediscovered. Ceresana forecasts that European demand for these products will increase to around EUR 6.6 billion over the next ten years. The new market report also contains background information on the regulatory framework of the paints and coatings industry in Europe as well as the general economic situation and the situation in the construction industry in the individual countries.

Bio-Based Paints for Facades and Walls

Ceresana has specifically analyzed the European bio-based paints and bio-based coatings market, including products used for interior and exterior building applications or as industrial and wood coatings. These "green" coatings are sold under various names: Natural paints, organic paints, eco paints, or even vegan paints. They are made entirely or at least partially from natural raw materials or minerals. The main components of bio-based paints, i.e. pigments, binders, solvents, and fillers, can be obtained from plant starch, tree resins, mussel shells, or chicken feathers, among other things. This reduces dependence on crude oil and natural gas, but also allows previously unused biomass waste to be utilized.

Healthy and Environmentally Friendly Paints

Although organic coatings are not yet suitable for all applications and are often more expensive than petrochemical paints, they promise to be healthier and more environmentally friendly. In addition, they can be combined well with other sustainable building materials, for example with bio-based insulating materials, bio-based adhesives, and bioplastics. Some bio-based paints offer better quality and economy than their fossil-based competitors, such as higher color stability, abrasion resistance, viscosity, or color coverage. Natural pigments offer a very broad color spectrum. Diffusion-open natural paints prevent condensation and mold: They allow moisture in the air to pass through, can store it and release it again. Above all, however, organic coatings are largely free of toxic additives – and are therefore also suitable for sensitive areas such as children's rooms. The "full declaration" of all ingredients not only helps people suffering from allergies and people with chemical intolerances. The long-term effects of solvents, plasticizers, nanoparticles, and other potentially toxic paint substances often still need to be researched. In contrast, many natural materials have been known and tried and tested for centuries, such as lime paints. Last but not least, biodegradable paint residues do not have to be disposed of as hazardous waste at great expense.

Further information: https://ceresana.com/en/produkt/biobased-paints-and-coati...