UAE Leads the Middle East in Quinoa Imports Amid Rising Wellness Trends

BUSINESS BAY, UAE - Oct. 7, 2025 - PRLog -- The UAE is fast emerging as the Middle East's quinoa capital, driven by a growing appetite for healthy, gluten-free, and plant-based foods. As consumers across the region prioritize wellness and sustainability, quinoa has evolved from a niche import to a mainstream superfood.

Recent industry research estimates that the Middle East and Africa Quinoa Market will grow from USD 37.19 million in 2025 to nearly USD 89.12 million by 2030, expanding at a CAGR of over 19%. The UAE's role is pivotal - both as a leading importer and distributor of quinoa to neighboring Gulf and African markets.

Health-Driven Demand Fuels Growth

The rise in vegan, vegetarian, and gluten-free lifestyles has transformed consumer preferences across the UAE and the wider region. Quinoa's high protein, amino acid, and fiber content make it an ideal substitute for traditional staples like rice and wheat — particularly among those managing celiac disease, diabetes, and gluten intolerance.

Urban consumers, fitness enthusiasts, and the hospitality sector are increasingly integrating quinoa into everyday meals and menus, from salads and smoothie bowls to snacks and desserts. Restaurants and hotels across Dubai and Abu Dhabi are embracing quinoa-based offerings to cater to this rising wellness trend.

Get PDF Sample: https://www.marknteladvisors.com/query/request-sample/quinoa-market-mea.html (This report contains affiliate links directing you to an external site to access the full research report.)

Imports Bridge the Supply Gap

Despite its rising popularity, domestic quinoa production remains limited due to a lack of local agronomic expertise and seed adaptation challenges. As a result, the UAE relies heavily on imports, sourcing quinoa primarily from South America and select Asian exporters.

According to regional trade data, the UAE accounts for over 25% of the Middle East and Africa's total quinoa imports, supported by strong logistics infrastructure and a thriving retail ecosystem. Major supermarket chains like Carrefour, Lulu, and Spinneys have expanded their organic and health food sections, ensuring quinoa products are readily available to consumers.

New Avenues: Beyond Food

Beyond the kitchen, quinoa's nutrient-rich profile is also gaining traction in the cosmetics and personal care sector, thanks to its antioxidant and protein properties. Beauty brands across the UAE are experimenting with quinoa-based skin and hair formulations, reflecting a broader regional shift toward clean-label and sustainable ingredients.

The Road Ahead

As wellness trends continue to rise and local food security initiatives gain momentum, the UAE's quinoa market is poised for further expansion. Supportive trade policies, retail innovation, and consumer awareness are cementing the nation's position as the region's hub for superfoods and sustainable nutrition.

For an in-depth analysis of emerging opportunities and investment trends, Click - https://www.marknteladvisors.com/research-library/quinoa-market-mea.html