Dad to Cover Over 100km Pushing a mOm Incubator to Raise Funds for Premature Babies

SOUTHAMPTON, U.K. - Sept. 30, 2025 - PRLog -- Mom Incubators Ltd (mOm) is proud to announce a collaboration with the Ickle Pickles Children's charity to support a dedicated father taking on a 24-hour 'Incubator Push' challenge

The Wheels of Hope challenge will involve walking over 100km while pushing a mOm incubator mounted on a specially adapted running buggy. This incredible effort is being undertaken to raise vital funds for neonatal equipment across the UK, supporting vulnerable babies.

To make this possible, mOm has helped re-engineer a Thule running buggy to safely transport the mOm Incubator during the long-distance push. This unique project has also been generously supported by FRP, which manufactured custom components to modify the buggy.

James Roberts, CEO of mOm said, "This project reflects everything we stand for at mOm." "We believe every baby deserves the best possible start in life, no matter where they are born or the circumstances they face. That's why our incubators are designed to be used everywhere – from NHS hospitals to low-resource settings and even in crisis zones – offering advanced, reliable care wherever it's needed."

"We want to help families stay close, even in the toughest times," added James.
"It's those precious early moments of bonding that matter so much, and we're proud to be part of a project that not only raises money but shines a light on the power of that connection."

This sponsored push is set to take place in the lead-up to World Prematurity Day, held on November 17th.

All funds raised will go directly to the Ickle Pickles, a charity that works tirelessly to support neonatal units across the country.

Rachael Marsh, co-founder of the Ickle Pickles Children's charity, remarked: "At Ickle Pickles, we understand the profound impact that early life challenges can have on newborns and their families. Ollie's incredible endeavour will connect neonatal units and deliver hope to the NICU community. His journey from Poole hospital to Southampton hospital and back to Bournemouth hospital symbolises the journey of many of our Ickle Pickles and his own son, Percy."

Percy was born at 24 weeks and 6 days, weighing just 860 grams, and he finally came home after 140 days in NICU. The 24-hour timeframe represents the number of weeks Percy was born at, while the distance symbolises the number of days he was born early.

Rachael added: "It is through the dedication of neonatal professionals and the availability of specialised equipment that miracles like Percy's are possible. We're honoured that this unique charity challenge supports the Ickle Pickles and highlights prematurity."

Join Ollie on his inspiring journey, follow him on Instagram @24hourIncubatorPush.
https://theicklepickles.enthuse.com/pf/oliver-clough