Arundati G Seigell Launches Fractional CMO Services to Revive Legacy Brands

DUBAI, UAE - Sept. 29, 2025 - PRLog -- Marketing strategist and growth leader Arundati G Seigell today announced the launch of her specialized Fractional CMO Services aimed at helping legacy brands reinvent themselves in an era of digital disruption. With over a decade of experience across 40+ industries, Arundati brings senior-level marketing expertise to businesses seeking to modernize their strategies, reconnect with customers, and scale sustainably.

Legacy brands often face declining relevance, fragmented marketing, and increased competition from digital-first players. According to McKinsey, more than 60% of traditional businesses struggle to adapt to fast-changing consumer expectations. Arundati's Fractional CMO model addresses these pain points by offering part-time executive leadership at a fraction of the cost of a full-time hire—making it especially valuable for small and mid-sized enterprises (SMEs) and established family-run businesses.

"Legacy brands don't need a complete reinvention—they need a revival strategy rooted in both heritage and modernity," said Arundati G Seigell, Founder of Seigell Consultants. "Through my Fractional CMO Services, I focus on aligning brand storytelling, digital transformation, and revenue-focused marketing so that traditional businesses can thrive in today's competitive landscape."

The services include brand repositioning, customer journey optimization, integrated digital campaigns, and leadership mentoring for in-house marketing teams. By combining strategy with execution, Arundati ensures legacy brands not only regain relevance but also achieve long-term growth.

This launch underscores her mission to help 50 business owners by 2026 to think strategically, scale consistently, and spend judiciously on marketing leadership.

For more information, visit: www.arundatigseigell.com
To inquire about consultations, email: arundatig.seigell@gmail.com

About Arundati G Seigell:
Arundati is a fractional CMO and branding expert on a mission to help 50 purpose-led businesses grow strategically and sustainably. Based in Dubai, she brings a wealth of experience in real estate, wellness, and digital innovation to her consulting practice.