Web App Improves Messaging in a Time of Polarization

WASHINGTON - Sept. 26, 2025 - PRLog -- Two brothers concerned about rising political tensions have launched a web application to help users craft messages that convey strong opinions effectively without inflaming emotions or ending the dialogue.

The Message Analyst app is now available for use free of charge at https://MessageAnalyst.com. It was developed by Gene Kraybill, an instructional designer and journalist with international publishing credits who lives in Pennsylvania, and Ron Kraybill, a Washington, DC-based conflict resolution expert with extensive international consulting experience.

Users can type or paste in messages of any length, such as a social media post, a text message, or even a speech, and the app uses special programming and AI training to provide instant feedback and suggestions for revision. The Message Analyst assesses whether text is aligned with 10 recommended guidelines for effective communication in polarized situations. The app also points out "dark passions" that harm communication if not handled carefully. These are anger, hatred, resentment, fear, the urge to dominate, and humiliation, as defined by author William Galston in his new book, "Anger, Fear, Domination: Dark Passions and the Power of Political Speech".

Ron Kraybill, a resident of the Washington, DC area, is a conflict resolution practitioner, trainer, and consultant. He was the founding director of Mennonite Conciliation Service in 1979, Training Advisor to the South African National Peace Accord in the 1990s, and went on to serve major high-level conflict resolution roles for governments and non-profit organizations in Africa, the Middle East, and the Pacific. Ron holds a Masters from Harvard Divinity School and a PhD from the University of Cape Town, writing his thesis on the role of civilian peace initiatives to end the civil war in Rhodesia/Zimbabwe.

Gene Kraybill, a resident of northern PA, is an instructional designer and AI app developer whose career has dealt with diverse forms of communication. He worked as a journalist for 15 years in the US and Australia, and has been published in a number of major newspapers and magazines, both in the US and internationally. He retired from fulltime employment with the online learning arm of Cornell University in 2022.

Media Availability: Ron Kraybill, PhD, a conflict resolution specialist with extensive experience in community, national, and international conflict situations, is available for media interviews upon request. See LinkedIn profile: https://www.linkedin.com/in/ronkraybill/

Suggested Interview Topics:

• The impact of language and rhetoric on political tensions
• How inflammatory discourse increases the likelihood of violence
• Lessons from decades of conflict resolution relevant to social media and political debate
• How an AI tool can help improve civility in today's polarized climate