Taski Becomes the First Japanese Knife Brand to Launch at Erewhon

TAITO-KU, Japan - Sept. 25, 2025 - PRLog -- Tokyo, Japan — douzo inc. (Headquarters: Taito-ku, Tokyo; CEO: Toru Ueda), whose mission is to bring Japanese craftsmanship to the global market, proudly announces that its flagship brand Taski has become the first Japanese knife brand to be sold at Erewhon, California's premier organic market.

The newly launched Erewhon Premium Knife Set by Taski (3-piece set) is available online at Erewhon for $648 USD. In-store displays began in late September at Manhattan Beach, Calabasas, and Pasadena, with more stores to follow.

About the Erewhon Premium Knife Set by Taski

• Price: $648 USD
• Contents: Nakiri (Vegetable Knife), Kiritsuke, Kiritsuke Petty
• Availability: Erewhon Online Shop

Crafted in Seki City, Gifu Prefecture—one of the world's leading blade-making regions with over 800 years of swordsmithing heritage—Taski knives combine extraordinary sharpness and Japanese tradition with a modern design suited for Western kitchens. The result is a distinctive set balancing functionality, durability, and beauty.

Made in Japan for a Refined Lifestyle

Japanese knives are once again gaining global recognition. Yet many outstanding Japanese makers remain undiscovered overseas. Through this Erewhon launch, douzo aims to showcase products that enrich daily life and inspire long-term appreciation, contributing to a more thoughtful, sustainable world.

Comment from Toru Ueda, CEO of douzo inc.

"Taski being stocked at Erewhon is more than a product launch. It represents the recognition of Japanese craftsmanship as part of the global premium lifestyle. We hope this collaboration opens doors for other Japanese companies and allows more people worldwide to experience the excellence of Japanese products."

Partnership Opportunities

In addition to direct-to-consumer sales, douzo collaborates with kitchenware brands, specialty shops, department stores, and the hospitality industry. From limited editions and co-branded products to customized sets, we provide flexible solutions tailored to partner needs.

Partnership inquiries: sales@taski.store

About douzo inc.
Under the vision "Japanese Craftsmanship for the World's Future", douzo delivers premium Japanese knives and tools globally through Taski while supporting small and mid-sized Japanese manufacturers in overseas expansion.

About Erewhon
Erewhon is a Certified B Corp and Certified Organic Market with 11 locations across Southern California. Founded in 1968, Erewhon has become recognized as a trusted source for wellness, setting the standard for conscious living through uncompromising organic ingredients, functional nutrition, and high-quality products. The Erewhon ethos is rooted in a lifestyle of intention—for the body, the environment, and the community. For more information, visit erewhon.com