The Roasted Alternative: Reimagining Traditional Indian Snacks For A Contemporary World

PANAJI, India - Sept. 5, 2025 - PRLog -- At a time when most Indian snacks are fried and loaded with excess oil, The Roasted Alternative launched by Chingari Ventures LLP provides a refreshing take – creating snacks that are not just wholesome and nutritious but also full of flavour.

Blending age old recipes with a proprietary roasting technique, The Roasted Alternative brings you a guilt-free snacking experience with snacks that are light, wholesome, and aligned with today's contemporary health-conscious lifestyles - all while retaining the same taste and flavours that we love.

"Our aim to make healthier choices effortless without compromising on taste. By avoiding deep frying, we cut down on saturated fats and eliminate trans fats, making our snacks better for your heart and waistline." says Dhirender Nirwani, founder of The Roasted Alternative. "Indian food culture is deeply rooted in snacking, and we wanted to honour those traditions while giving people an option they can enjoy without guilt." adds Kunjal Nirwani, the other founder.

From mid-day office hunger pangs to evening tea with family, these snacks fit right in - without weighing you down. They're clean, wholesome, and tasty enough that you won't miss the fried version.

The Roasted Alternative's current portfolio includes products such as Roasted Moong Jor, etc which are high in plaint protein;  gluten free alternatives such as Jowar Bites, Nachni Bites etc. Oil free Roasted Banana Wafers along with a range of other snacking options such as Roasted Shakkar Para, Roasted Jowar Puri, etc. All products are vegan, free of any preservatives, artificial colouring or any other chemicals, nor any maida.

The products caters to a wide demographic - from professionals seeking convenient work-time snacks to families looking for nutritious options at home.

The products are available on their website https://www.theroastedalternative.com/ with shipping across the country. They are also available in select stores and should be available in more outlets soon.

With the growing demand for clean-label and better-for-you foods, The Roasted Alternative is carving a niche for itself in the Indian snacking industry. By taking the familiar and presenting it in a new, health-first way, the brand stands for a simple promise: snacking that's as tasty as tradition and as healthy as innovation.

We've kept the heart of the snack - the texture, the spice, the tradition - and simply given it a healthier twist through roasting. So whether you're reaching for a 4 pm snack, packing something for the kids, or setting out a festive platter, just reach out for The Roasted Alternative

Because when it comes to flavour and wellness - you shouldn't have to choose.