Swiss College Acquires Entire Men's and Women's Basketball Teams' Footwear w/BGE SJ Salto Hi-tops

ZURICH - Sept. 2, 2025 - PRLog -- Being Great Everyday (BGE) is proud to announce that a prestigious Swiss college has purchased more than 38 pairs of the SJ Salto Hi-top sneakers for their entire men's and women's basketball programs. The acquisition marks a major international milestone for the family-founded brand, further cementing its growing reputation as a global symbol of empowerment, resilience, and everyday greatness.

The SJ Salto Hitop, originally co-designed by La'Shonda and her father, La'Nardo Myrick Sr. (also known as Producer 9-0), through the Alive Shoes platform, has been embraced as more than just footwear—it represents vision, legacy, and performance. This Swiss college's decision to outfit both basketball teams with the SJ Salto underscores the line's versatility and appeal across cultures.

International Praise for BGE

Coach Markus Reinhardt, head coach and athletic director of the college, praised the decision:

"Our players deserve gear that reflects not only their athletic dedication but also their individuality and drive. The BGE SJ Salto Hitop is more than a shoe—it's a statement of excellence. When our men's and women's teams step onto the court wearing the same symbol of ambition, it reminds us that greatness has no borders. We are honored to be the first European program to adopt this line in full."

A Family Legacy Reaches New Heights

For BGE, this purchase is more than a sales figure—it represents the global resonance of a vision that started with three sisters and their father. "To see our work embraced by an entire athletic program overseas is humbling," said La'Nardo Myrick Sr. "The SJ Salto was born out of gratitude, creativity, and the idea that every step can inspire greatness. To have that idea reach across the Atlantic and onto the basketball courts of Switzerland shows us we're on the right path."

About Being Great Everyday (BGE)

Being Great Everyday (BGE) is a family-founded lifestyle brand built on empowerment, resilience, and inspiration. Originally launched as Baby Girl Elite by sisters Shonda, Krishan, and Jeanne, the company rebranded in 2025 to reflect its growing vision. With guidance and support from their father, La'Nardo, BGE continues to create products that inspire confidence, ambition, and everyday greatness.

For more information, visit http://iambge.xyz

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