Entrepreneur and Author Justin Calabrese Announces Upcoming Release of Beyond the Barcode

HARTFORD, Conn. - Aug. 23, 2025 - PRLog -- Justin Calabrese, renowned entrepreneur, author, and business consultant, has announced the upcoming release of his latest book, Beyond the Barcode: Unlocking the Triggers That Turn Browsers into Buyers.

Building on his extensive experience guiding over 150 businesses to success, Calabrese dives deep into the psychology of consumer behavior—exploring why people buy what they buy and the subtle triggers that move someone from simply browsing to actually making a purchase.

"Buying isn't always about the product itself," says Calabrese. "It's about the story the person can share after buying the product."

Beyond the Barcode unpacks the science, strategy, and storytelling that drive consumer decisions, offering entrepreneurs and business leaders practical insights to increase conversion rates and strengthen customer relationships.

This marks another milestone in Calabrese's career as both an author and a business consultant. His previous works, including Mastering Momentum: Driving Success in Business Management, have been praised for their practical advice and real-world applications.

Beyond the Barcode will be available [insert release date] in print and digital formats through major retailers, including Amazon, Barnes & Noble, and Walmart.

For more information on Justin Calabrese, his books, and consulting work, please visit http://www.justincalabrese.com/