Alyra Launches as India's First Refillable Solid Parfum Brand

MUMBAI, India - Aug. 23, 2025 - PRLog -- Alyra Launches as India's First Refillable Solid Parfum Brand, Founded by Dhruv Narwani

Mumbai, India – September 2025 – Alyra, a fragrance house redefining the way perfume is experienced, officially launches this September with its debut collection of refillable solid parfums. Founded by entrepreneur and creative strategist Dhruv Narwani, Alyra introduces a fresh perspective to fine fragrance by blending artistry, portability, and sustainability.

This innovation marks a first-of-its-kind in India's luxury perfume landscape, positioning Alyra at the intersection of design and olfactory storytelling.

The Debut Collection

Alyra's first release features three distinctive parfums, each conceived as a sensory journey:

• Fruit d'Amour — a Paris-inspired creation with juicy berries, rose, and deep oud.
• Riva Azul — a serene, marine composition evoking Mediterranean waters and calm.
• Ecos de Lisboa — a luminous fragrance layering citrus brightness with warm resins and amber.

A Founder's Vision

Speaking on the launch, Dhruv Narwani, Founder & CEO of Alyra, said:

"Perfume has always been treated as a product of display — something in a glass bottle, tucked away on a shelf. At Alyra, we wanted to reimagine fragrance as something lived. Solid parfum makes scent intimate, tactile, and personal, while our refillable cases ensure beauty and sustainability go hand in hand. Alyra is more than a brand — it's a cultural shift in how we experience perfume."

About Alyra

Alyra is a Mumbai-based luxury fragrance house founded in 2025 by Dhruv Narwani. With a focus on design-first innovation and poetic storytelling, Alyra creates refillable solid parfums that combine sustainability, portability, and artistry. Each creation is crafted to be both modern and timeless, offering a new way to carry, wear, and remember scent.

Media Contact

The Alyra Team
📩 contact@alyra.in
🌐 www.alyra.in
📱 @alyra.in