Fuji Oil and Three Startups Take on the "Future of Washoku", Offer Exclusively at the Expo

KOBE, Japan - Aug. 13, 2025 - PRLog -- Fuji Oil will partner with three startups—NINZIA Inc., MISOVATION Inc., and vitom Co., Ltd—to offer an exclusive, one-day-only food course on August 31, 2025, at the Osaka-Kansai Expo's ORA Restaurant Pavilion "UTAGE".

This course proposes a new "future of food," combining Fuji Oil's MIRACORE® plant-based technology with the startups' signature Japanese cuisine (udon, miso soup, and bento). They are revolutionaly tastes and designed for global distribution.

■Event Overview
Beyond Convention: 'Food' and Future Startups are Transforming

Date & Time: Sunday, August 31, 2025
Venue: UTAGE Lab, 2nd Floor, ORA Restaurant Pavilion "UTAGE" at the Osaka-Kansai Expo
Format: Presentation + Tasting Experience (Limited to 20 participants per session)
Fee: Free
Registration: Pre-registration is required for this event. Please sign up from the page below.
https://peatix.com/event/4529952/view

■A New Form of Washoku That Overcomes Export Regulations, Powered by MIRACORE® Plant-Based Technology

For a long time, Japanese food manufacturers have been subject to export regulations and restrictions due to the use of dashi and extracts containing animal-based ingredients. This has created significant challenges, including the need to accommodate vegan and religious dietary customs. As a result, many excellent Japanese food products have either had to compromise their authentic flavor or could not be exported at all.

Fuji Oil's plant-based technology, MIRACORE®, offers a new approach to overcome these limitations. It creates the rich flavor and sense of "satisfaction" found in animal-based products using only plant-derived ingredients. This technology helps solve the challenges of "taste-making" overseas, such as navigating export regulations and local ingredient sourcing. It is a key technology that contributes to both maintaining the quality of Japanese cuisine and enabling its global expansion.

Three startups that support this vision—NINZIA, MISOVATION, and vitom—have been innovating in food tech while working with traditional Japanese ingredients, focusing on aspects like shelf-life, nutritional value, and portability. In this collaboration, they have combined their respective technologies with MIRACORE® to develop a "new form of exportable Japanese cuisine." This will be presented as a special one-day-only food course at the Osaka-Kansai Expo.