Nottingham agency Imaginaire boosts UK retailers' online sales by 79% with smarter Google Ads

NOTTINGHAM, U.K. - Aug. 8, 2025 - PRLog -- Luxury outdoor furniture brand Alfresco Chic has reported a 79.27% increase in conversions and a 150.75% boost in return on ad spend (ROAS) following a major PPC campaign overhaul delivered by Nottingham digital agency, Imaginaire.

Tasked with turning around a fragmented Google Ads account, Imaginaire developed and executed a new paid media strategy focused on relevance, intent, and long-term scalability. The campaign, which ran throughout a peak seasonal trading period, helped the brand reduce wasted ad spend and unlock stronger performance from both new and returning customers.

Highlighted features:

The success of the Alfresco Chic PPC campaign came down to careful planning, smart use of tools, and a deep understanding of the ecommerce landscape. Key features of the campaign included:

• Full Google Ads account rebuild
• Performance Max campaigns are used to target high-intent audiences and drive incremental conversion
• Enhanced product feeds and optimised for improved search relevance and Shopping ad performance
• Segmented bidding strategies
• Dynamic remarketing
• Location-based targeting
• Ongoing A/B testing and seasonal adjustments based on performance data
• Transparent reporting and regular campaign reviews

Fixing a broken PPC setup

Before partnering with Imaginaire, Alfresco Chic was running a fragmented Google Ads account that lacked structure and focus. Campaigns were disorganised, keywords overlapped, and budgets weren't aligned to product performance or buyer intent. As a result, return on ad spend was inconsistent, and the overall strategy lacked commercial clarity. As demand for outdoor living products surges during the warmer months, the PPC campaign ensured Alfresco Chic could capitalise on seasonal spikes while building a more sustainable advertising approach for future growth.

"There was strong potential in the brand, but it wasn't being acknowledged through the ad account," said Adam Palmer, Paid Media Executive at Imaginaire. "Our first step was to strip things back, look at what the data was telling us, and rebuild around user intent and commercial value." ((https://www.imaginaire.co.uk/).)

Delivering results that scale

Rather than a short-term fix, Imaginaire's strategy was designed for long-term scalability. Product groups were aligned to performance and margin, while campaigns were segmented by device, location, and audience type to improve cost-efficiency and relevancy. Crucially, the campaign tapped into both new and returning customers through dynamic remarketing and performance-max campaigns, helping Alfresco Chic maintain visibility across the entire customer journey.

Key outcomes of the campaign:
(https://www.imaginaire.co.uk/case-study/alfresco-chic/)

• 79.27% increase in conversions
• 150.75% increase in ROAS
• 29.42% reduction in cost-per-acquisition
• 443.03% increase in conversion value
• Cost-per conversion down by 21.95%
• Improved visibility on high-margin, seasonal product lines
• Stronger customer re-engagement through dynamic remarketing